This work describes the evolution of the modern US presidential campaign, from its origins in the late 19th century to the extravaganzas we know today. When Democrat William Jennings Bryan took that first innovative step in 1896 to travel thousands of miles and address frenzied crowds all across the continent, he had thrown out the old rule book that said "The office should seek the man rather than the man seek the office". The Republican response was another unprecedented move, and the building of the largest presidential campaign war chest the US had ever seen. The rest, as the saying goes, is history -and spin, photo op, sound bite, polls, upsets, ballot scandals, PR scoops, sex scandals, and public-image disasters, all wrapped up in newspaper stories and TV and radio broadcasts, and bathed in the maximum publicity imaginable. "Every Four years: The Presidential Campaigns since 1896" describes this vital part of American democracy through 26 elections from 1896 to 2004.
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Visit the Books Trade-In Store for more details. Learn more. |
Book Description
Product details
Would you like to update product info or give feedback on images?
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
There are no customer reviews yet.
5 star
4 star
3 star
2 star
1 star
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
Listmania!
Look for similar items by category
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
