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Product Description
Product Description
Can economics be fun? Is it relevant to everyday life? John Kay believes passionately that the answer to both questions is yes and in this collection of essays, based on his widely acclaimed "Financial Times" columns, he sets out to prove it. In this book, you will learn why modern advertisements frequently convey no information, understand that tailgating drivers and hedge fund managers are victims of the same illusions, appreciate the inefficiency of Christmas giving, and benefit from the economic lessons of a romantic evening at the Elizabeth restaurant thirty years ago. You will find here acerbic commentary on the boom and bust in financial markets, a wide ranging guide to the latest economic ideas, and a demonstration that complex analysis can be made accessible through lucid exposition and dry humour.
About the Author
John Kay is one of Britain’s leading economists. He is a Fellow of St John’s College, Oxford and a visiting professor of economics at the London School of Economics.
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Customer Reviews
Most Helpful Customer Reviews
17 of 17 people found the following review helpful
If anyone asks me to recommend a book about Economics, this is definately the book I would recommend. It is entertaining, informative, and touches upon interesting topics, giving further sources for a more 'in depth' read. It is because of this book that I now want to read all of John Kay's other books.
14 of 14 people found the following review helpful
This is a must read for those wanting an insight into the greater understanding of how economics plays a part in our daily lives. It is essentially a very well written, thought provoking book that encapsulates much of the mechanics of economics our world â" something that very few journalists, academics and commentators manage to do. Everlasting Light Bulbs is a book for the layman thinker as well as for the top cheese!
13 of 13 people found the following review helpful
Following John Kay's remarkable book The Truth about Markets, Everlasting Light Bulbs captures the mood of his articles through the turbulent years from the late nineties up until today. Kay's analysis is above all an amusing read, and it is no wonder that his intellect and wit in communicating to readers of the Financial Times is compared to that of Paul Krugman in the US. "It was the best of times, it was the worst of times" Kay says in the introducing paragraph. Many of us have a lot to learn from the simple but resounding truths in Kay's articles collected between the covers of this volume - in topics like globalisation, DIY economics, privatisation and various economic myths such as those everlasting light bulbs! To top it up, Kay has invited a number of illustrators to contribute on the pages, which is a great addition to the humour that runs through the book.
Most Recent Customer Reviews
Good book but can go off point sometimes
The books strengths are that it is an easy, interesting book, even for people who do not usually like nonfiction or economics. Read more
Published 18 months ago by Opj
Great journalism; quite good book
John Kay's articles in the FT and on his own site are always readable, rigorous and persuasive.
I think that I may have made a mistake in reading this in one go rather than... Read more
I think that I may have made a mistake in reading this in one go rather than... Read more
Published 19 months ago by The Emperor
Short, to the point, yet so stimulating
I love this book partly due to it style. The short essay concept is really effective as it gives you a good overview on various Economic models and theories. Read more
Published on 3 Oct 2008 by M. Varma
Eureka!
John Kay is a rare kind of writer. He addresses the core principles of economics in an accessible and humorous fashion and he has set the standard for books of this nature. Read more
Published on 26 Aug 2008 by S. Lewis
Disappointingly trite
I've recently been reading popular economics books from a number of authors and stumbled across Everlasting Lightbulbs. Read more
Published on 29 Jun 2008 by Bruce Murphy
Mostly disappointing
Contains some interesting facts and concepts. However, author does not alway explain the most technical terms used; he switches from economics jargon to what are meant to be... Read more
Published on 12 Nov 2007 by Ray
Disappointing.
A shallow and superficial skimming of assorted issues. I didn't read it from cover to cover but dipped into it and learnt nothing. Read more
Published on 5 Oct 2007 by JC
Economics can be interesting. Honest!
Economics is a lot more than predicting the movements of the stock exchange and Kay highlights this beautifully. Read more
Published on 21 July 2006 by An Intrigued Economist
Everlasting Light Bulbs
I am an Economics teacher, and thoroughly enjoyed this book. I have recommended it to all my students, it is highly readable, funny, informative and great fun. Read more
Published on 3 Nov 2005 by Bernie Cheal
Very readable, always original and fun
John Kay has a cult following amongst readers of the Financial Times for two reasons: he is a superb, entertaining writer without needing to resort to gimmickry, and because... Read more
Published on 3 Dec 2004 by T. D. Harford
Listmania!
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