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Eveolution: Understanding Women--Eight Essential Truths That Work in Your Business and Your Life
 
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Eveolution: Understanding Women--Eight Essential Truths That Work in Your Business and Your Life (Paperback)

by Faith Popcorn (Author), Lys Marigold (Author)
2.0 out of 5 stars See all reviews (1 customer review)

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Product details

  • Paperback: 304 pages
  • Publisher: Hyperion Books; Reprint edition (Jun 2001)
  • Language English
  • ISBN-10: 078688441X
  • ISBN-13: 978-0786884414
  • Product Dimensions: 20.6 x 13.2 x 2.5 cm
  • Average Customer Review: 2.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 839,912 in Books (See Bestsellers in Books)

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6 of 8 people found the following review helpful:
2.0 out of 5 stars some more obvious truths packaged into a book, 3 Dec 2001
By Ms. RE Caroe "RebeccaCaroe" (Cambridge, UK) - See all my reviews
(REAL NAME)   
Popcorn now thinks marketing to women is the key 'thing' businesses should be doing (!) She summarises eight key principles that should apply to any such activity. These are summarised in chapter 1.

Don't read further. The themes are true enough and are about ease of access, saving time, saving the customer money etc. However, the rest is just free publicity for her company's clients and the 'solutions' she sold them with very US-centric examples in each chapter.

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