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Product Description
Book Description
Events Management is full of real-life case studies which illustrate key concepts and place theroy in a practical context. Examples include the Edinburgh Festival, Glastonbury, Notting Hill Carnival, Open Golf Championship and the Cheltenham Festival.
The book:
* Introduces the concepts of special event planning and management
* Discusses the key components for staging an event, and covers the whol;e process from creation to evaluation
* Examines the event industry within its broader business context
* Provides an effective guide for producers of special events
* Contains learning objectives and review questions to consolidate learning
From the Author
The event industry in the UK is wide ranging, incorporating many different areas from the smallest of exhibitions and conferences to large-scale mega events for sport and entertainment. The events industry is experiencing a steady year on year growth, which has resulted in increased attention being paid to this area by academia. Tied to this, the industry is seeking to increase professionalism, illustrated by the development of qualifications within the industry, particularly supported by a range of professional associations. This UK content-based book provides anyone involved in event management with an introduction to the principles associated with planning, managing and staging festivals and special events. It presents the study of UK festival, exhibition and event management, introducing readers to the concepts of event planning, management, stage and logistic management, the importance of marketing and promotion, and event evaluation and reporting. Each chapter commences with clear objectives and ends with review questions in order to assess the readers understanding, supported throughout with case studies to illustrate the key principles. Case studies include: Edinburgh International Festival, Glastonbury Festival, International Confex, Open Golf Championships, Notting Hill Carnival, Cheltenham Festivals, Leeds Love Parade, the Vodaphone Ball (by Skybridge), Eurostar Forum (by World Event Management), and the British International Motor Show.
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