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Events Management (Hospitality Leisure & Tourism)
 
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Events Management (Hospitality Leisure & Tourism) (Paperback)

by Glenn Bowdin (Author), Ian McDonnell (Author), Johnny Allen (Author), William O'Toole (Author)
5.0 out of 5 stars See all reviews (2 customer reviews)

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Product details

  • Paperback: 288 pages
  • Publisher: Butterworth-Heinemann Ltd (May 2001)
  • Language English
  • ISBN-10: 0750647965
  • ISBN-13: 978-0750647960
  • Product Dimensions: 24.9 x 18.7 x 2.2 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 308,411 in Books (See Bestsellers in Books)
  • See Complete Table of Contents

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Product Description

Book Description
Events Management is full of real-life case studies which illustrate key concepts and place theroy in a practical context. Examples include the Edinburgh Festival, Glastonbury, Notting Hill Carnival, Open Golf Championship and the Cheltenham Festival.

The book:
* Introduces the concepts of special event planning and management
* Discusses the key components for staging an event, and covers the whol;e process from creation to evaluation
* Examines the event industry within its broader business context
* Provides an effective guide for producers of special events
* Contains learning objectives and review questions to consolidate learning

From the Author
The event industry in the UK is wide ranging, incorporating many different areas from the smallest of exhibitions and conferences to large-scale mega events for sport and entertainment. The events industry is experiencing a steady year on year growth, which has resulted in increased attention being paid to this area by academia. Tied to this, the industry is seeking to increase professionalism, illustrated by the development of qualifications within the industry, particularly supported by a range of professional associations. This UK content-based book provides anyone involved in event management with an introduction to the principles associated with planning, managing and staging festivals and special events. It presents the study of UK festival, exhibition and event management, introducing readers to the concepts of event planning, management, stage and logistic management, the importance of marketing and promotion, and event evaluation and reporting. Each chapter commences with clear objectives and ends with review questions in order to assess the readers understanding, supported throughout with case studies to illustrate the key principles. Case studies include: Edinburgh International Festival, Glastonbury Festival, International Confex, Open Golf Championships, Notting Hill Carnival, Cheltenham Festivals, Leeds Love Parade, the Vodaphone Ball (by Skybridge), Eurostar Forum (by World Event Management), and the British International Motor Show.

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Customer Reviews

2 Reviews
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Average Customer Review
5.0 out of 5 stars (2 customer reviews)
 
 
 
 
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4 of 4 people found the following review helpful:
5.0 out of 5 stars if you are looking to understand this topid this book is a must havve!, 21 Oct 2008
By Mr. Ha Rose "harrison" (East Sussex, England) - See all my reviews
(REAL NAME)   
it's such an easy book to read and it's also really clear and has lots of good diagrams and examples. i was recomended it, and i'd also recomend it.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars Highly recomennded, 1 Nov 2008
By L. Phillips (UK) - See all my reviews
(REAL NAME)   
This review is from: Events Management (Paperback)
Brilliant book for anyone studying events management or hospitality, easy to read and understand. Very useful for assignments and exams. Highly recomendded :) and reasonable price for it too.
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