Events Management (Paperback)

Until relatively recently, events have been seen as part of hospitality, tourism, leisure and recreation industries, or as a support service to businesses. However, the environment is changing and the events industry is emerging in its own right supported by a growing body of knowledge. The UK events industry is wide ranging, incorporating many different sectors from the smallest of exhibitions, conferences and parties, through to large-scale sport and entertainment events.

The UK has developed an enviable programme of events, including The Championships (known the world over as simply Wimbledon), Notting Hill Carnival, The Open Championships, Glastonbury Festival, Royal Ascot, Edinburgh International Festival, the British Grand Prix, Belfast Festival at Queen's, Eisteddfod and the FA Cup - together with many others that cover the full spectrum of business and community interests. These events and others, which are discussed in later chapters, illustrate in various ways the power of events to raise the profile of their host cities, attract visitors, deliver economic benefits and create jobs. They also show the various origins of events, ranging from community celebrations growing out of protest, to international events supported for political and economic needs. They raise issues of the costs, benefits and impacts on their host communities and serve as models for event management, development and marketing.

Events Management examines these and other aspects of events from a UK perspective. Specifically, the book aims to: - Present the study of events management within an academic environment - Introduce students and practitioners to the concepts of event planning and management - Develop an understanding of key areas required for planning and managing events, including planning, project management, logistics, risk management, legal considerations, human resources, budgeting, staging, strategic marketing, promotion and evaluation - Increase the students understanding of the events industry within its broader business context.

Section One deals with the context for events - the reasons human societies create events and the events culture that has evolved are examined, as are the range and types of events and their impacts on their host communities, environment, economy and tourism. Section Two illustrates a methodology for the strategic management of events by examining the processes involved in conceptualizing, developing, planning, implementing, marketing and sponsoring events. The section also examines the formation, leadership and training of event teams. Section Three looks at the event project in detail and focuses on the systems event managers can use to plan and manage events, discussing project management, control and budgeting, risk management and legal issues, logistics, staging and the process of monitoring and evaluating events and reporting back to stakeholders. Finally, Section Four explores current and emerging trends and issues in events management.

The book is conveniently divided into fifteen chapters, which may be used to structure teaching sessions. Each chapter commences with clear objectives and ends with review questions in order to assess the students understanding. The book is also amply illustrated throughout with case studies, which assist the reader to relate the theory of events management to the real world of events practice, with all its challenges, frustrations and rewards. The book provides the reader with both a tool for greater understanding of events management and a framework for planning and implementing events.