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Event Policy: From Theory to Strategy [Paperback]

Malcolm Foley , David McGillivray , Gayle McPherson

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Table of Contents

1. Events Policy: An Emerging Field of Study  2. Events and Festivity: From Ritual to Regeneration  3. Trends in Events and Festivals: The Policy Panacea  4. Evaluating Event Outcomes: A Legitimation Crisis  5. The Politics of Events in an Age of Accumulation  6. Consuming Events: From Bread and Circuses to Brand  7. Events and Social Capital: Linking and Empowering Communities  8. Events as Cultural Capital: Animating the Urban  9. Glasgow 2014: Demonstrating Capacity and Competence  10. Destination Dubai: Events Policy in an Arab State  11. Mardi Gras New Orleans: Policy Intervention in an Historical Event  12. Singapore: A Mixed Economy of Events  13. Conclusions.  Bibliography

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