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Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions
 
 
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Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions [Hardcover]

Judy Allen (Author)
4.3 out of 5 stars  See all reviews (3 customer reviews)

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Product details

  • Hardcover: 310 pages
  • Publisher: John Wiley & Sons (26 April 2000)
  • Language English
  • ISBN-10: 0471644129
  • ISBN-13: 978-0471644125
  • Product Dimensions: 23.1 x 14.5 x 1.3 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 476,949 in Books (See Top 100 in Books)

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Judy Allen
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Product Description

Review

“…we highly recommend this well–organised, very practical book to all event planners…” (getAbstract.com, 8th November 2005)

SUCCESS Magazine ( March 2001)SUCCESS Magazine ( March 2001)

A blueprint for executing events for 50 or 2,000, with budgets of a few thousand dollars to hundreds of thousands.
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Inside This Book (Learn More)
First Sentence
Designing and producing an event-whether it be a meeting, corporate event, fund-raising gala, conference, convention, incentive or other special event-has been compared to directing a movie but is actually more like a live stage production. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Most Helpful Customer Reviews
39 of 40 people found the following review helpful
By A Customer
Format:Hardcover
On the whole, this book, written by Judy Allen, who runs her own events business, seems to be a good choice for people starting out, but although Judy Allen is clealy enthusiastic about her subject, the book might be thought to have some limitations, perhaps lacking structure and details of some management techniques.

This is especially the case where 'Event Planning' deals with financial, safety, and project management issues. These issues are as important to the running of events as are those areas which Judy Allen looks at in more detail, such as how to select decor and deal with themes. In these cases, some other books, like 'Successful Event Management' and also 'Special Events' are particularly useful to the event organiser.

On the whole this book is one which has some strengths, in so far as it covers things like the planning of corporate events, conferences and galas, but there are maybe some things which the book includes which are, perhaps, done better elsewhere.

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15 of 15 people found the following review helpful
Format:Hardcover
Judy Allen's book is an excellent reference on how to organise any kind of event, from a small intimate gathering to a huge, corporate, global event. Her blueprints leave nothing out - even catering for contingencies, and last minute changes! A must for anyone involved in event management and organisation. Superb! Truely a professional.
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6 of 6 people found the following review helpful
By Rolf Dobelli TOP 500 REVIEWER
Format:Hardcover
Details, details, details. That's really what successful event planning is all about, and that's the key to this very successful event-planning manual. Author Judy Allen notes, lists, copes with and gives an example of virtually every detail in planning anything from a sedate corporate event in a major city to a huge celebration on a remote island. She provides examples galore plus tips, questions and answers, sample cost sheets and schedules. How much floor space does a person need to be comfortable in a tent? Answer: 20 square feet. How many bathrooms should be available for a party? Answer: One per 75 guests. And don't forget to ask about the stemware, adequate parking and even the photographer's back-up camera battery. This author seems to have thought every contingency, as the book's ambitious title promises. Her one glaring omission is that she does not include the party planner's fee - our guess is that she'd be worth it. We highly recommend this well-organized, very practical book to all event planners. Don't send out press releases for your party without consulting Judy Allen.
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