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Any event you plan and stage is a reflection of yourorganization s image from the initial invitation toonsite operations. Whether you re planning a product launch,conference, sales meeting, an incentive event, or a galafund–raiser, remember that the magic of a truly memorable event isin the details, but so is the devil. Whether your event is for 50or 2,000 people, whether it has a budget of a few thousand dollars,or hundreds of thousands, it has to be perfect. Fully revised andupdated, Event Planning, Second Edition, gives you ablueprint for planning and executing special events with flair andwithout any unexpected surprises and expenses. This unique book isloaded with practical advice on:
It s still the comprehensive guide that it always hasbeen, but much has changed in the industry in recent years, andthis new edition of Event Planning includes:
What you don t know or know to ask can have a major effecton the success of your event and on your budget. EventPlanning takes you behind the scenes and through every aspectof organizing and executing a successful event: the planningstages, timing and logistics, budget preparation, operations, andon–site management, providing practical tools for anyone who has toplan and execute a truly special event:
Praise for Event Planning
"Allen is a good teacher. Wise planners will add EventPlanning to their personal reference library as a usefulworking guide."
Meeting Professional Magazine
"A blueprint for executing events for 50 or 2,000, with budgetsof a few thousand dollars to hundreds of thousands."
"Event Planning will save beginning event planners fromplenty of heartbreak and headaches."
Lisa Hurley, Editor, Special EventsMagazine
"Event Planning gives readers a blueprint for planningand executing special events with flair. Consider the book aspreventative maintenance."
Sales Promotion Magazine
"A guide to well planned events. Event Planning is a mustfor any PR maven."
"This book will be a help to all event planners, from rankbeginners to seasoned professionals. It provides excellentguidelines as well as helpful details."
Katherine Kossuth, Director of Operations and SpecialEvents, Canadian Film Center
"Sometimes a name just says it all. That′s the case with theupdated second edition of Judy Allen′s Event Planning: TheUltimate Guide to Successful Meetings, Corporate Events,Fundraising Galas, Conferences, Conventions, Incentives, and OtherSpecial Events. Allen not only delivers on the title′scomprehensive promise, but also addresses changes in the industrysince the first edition was published in 2000, such as theincreased role of procurement and the growth of virtual events.Each chapter provides tips and sample checklists and outlines thepaths to follow and the pitfalls to avoid in every aspect ofmeeting planning, from venue selection to on–siteexecution." Corporate Meetingsand Incentive Magazine / MeetingsNet.com
"I recommend that Judy Allen′s book, Event Planning: TheUltimate Guide 2nd edition, become your Bible for approachingyour next affair, whether it′s a meeting, conference, incentivetravel function or fundraising gala. My copy has highlighting onvirtually every page. Yours will, too. After you′ve read this book(or one of ten others she′s authored), you′ll be an expert oncreating unforgettable events your attendees will enjoy andremember for a very long time." Dave Egan, Head Writer, Writers Direct Group
For downloadable versions of the checklists, additional formsand tools, author Q&A, and more, please visit our companionwebsite at www.wiley.ca/go/event—planning.