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Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events Hardcover – 24 Apr 2009

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Product details

  • Hardcover: 417 pages
  • Publisher: John Wiley & Sons; 2nd Edition edition (24 April 2009)
  • Language: English
  • ISBN-10: 0470155744
  • ISBN-13: 978-0470155745
  • Product Dimensions: 16 x 3.3 x 23.6 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 263,757 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

From the Inside Flap


From the Back Cover

For event planners, there s no such thing as a dressrehearsal!

Any event you plan and stage is a reflection of yourorganization s image from the initial invitation toonsite operations. Whether you re planning a product launch,conference, sales meeting, an incentive event, or a galafund–raiser, remember that the magic of a truly memorable event isin the details, but so is the devil. Whether your event is for 50or 2,000 people, whether it has a budget of a few thousand dollars,or hundreds of thousands, it has to be perfect. Fully revised andupdated, Event Planning, Second Edition, gives you ablueprint for planning and executing special events with flair andwithout any unexpected surprises and expenses. This unique book isloaded with practical advice on:

  • Choosing the best venue
  • Preparing and managing the budget, with sample costing formsincluded
  • Scheduling, staffing, and collaborating with other relatedprofessionals
  • Coordinating food and beverage, décor, entertainment, andthemes.


It s still the comprehensive guide that it always hasbeen, but much has changed in the industry in recent years, andthis new edition of Event Planning includes:

  • Changes in security planning since 9/11
  • Innovations in technology and how they can improve orruin an event
  • How to stage an environmentally friendly event
  • New and updated examples and case studies of where things wentright and wrong
  • Event Risk Assessment What You Need to Consider beforeContracting
  • How keep your budget on target and where to find hiddensurcharges
  • Ways on how to ease airport stress and make air travel  apleasurable part of the participant s event experience
  • When and When Event Planners and their Suppliers will needWork Visas
  • What you need to include in your client s event historyin order to design your next event so that it maximizes yourclient s return on their event investment
  • A companion website with downloadable versions of thechecklists, additional forms and tools, author Q&A, and more atwww.wiley.ca/go/event—planning.


What you don t know or know to ask can have a major effecton the success of your event and on your budget. EventPlanning takes you behind the scenes and through every aspectof organizing and executing a successful event: the planningstages, timing and logistics, budget preparation, operations, andon–site management, providing practical tools for anyone who has toplan and execute a truly special event:

  • Corporate in–house event planners
  • Public relations and communications companies, and theirclients
  • Marketing and corporate communications professionals
  • Fund–raisers and not–for–profit organizations
  • Professionals in the hospitality and entertainmentindustries.
  • Business professionals in charge of planning and handling theircompany s events


Praise for Event Planning 

"Allen is a good teacher. Wise planners will add EventPlanning to their personal reference library as a usefulworking guide."
Meeting Professional Magazine

"A blueprint for executing events for 50 or 2,000, with budgetsof a few thousand dollars to hundreds of thousands."
Success Magazine

"Event Planning will save beginning event planners fromplenty of heartbreak and headaches."
Lisa Hurley, Editor, Special EventsMagazine

"Event Planning gives readers a blueprint for planningand executing special events with flair. Consider the book aspreventative maintenance."
Sales Promotion Magazine

"A guide to well planned events. Event Planning is a mustfor any PR maven."
Marketing Magazine

"This book will be a help to all event planners, from rankbeginners to seasoned professionals. It provides excellentguidelines as well as helpful details."
Katherine Kossuth, Director of Operations and SpecialEvents, Canadian Film Center

"Sometimes a name just says it all. That′s the case with theupdated second edition of Judy Allen′s Event Planning: TheUltimate Guide to Successful Meetings, Corporate Events,Fundraising Galas, Conferences, Conventions, Incentives, and OtherSpecial Events. Allen not only delivers on the title′scomprehensive promise, but also addresses changes in the industrysince the first edition was published in 2000, such as theincreased role of procurement and the growth of virtual events.Each chapter provides tips and sample checklists and outlines thepaths to follow and the pitfalls to avoid in every aspect ofmeeting planning, from venue selection to on–siteexecution."     Corporate Meetingsand Incentive Magazine / MeetingsNet.com

"I recommend that Judy Allen′s book, Event Planning: TheUltimate Guide 2nd edition, become your Bible for approachingyour next affair, whether it′s a meeting, conference, incentivetravel function or fundraising gala. My copy has highlighting onvirtually every page. Yours will, too. After you′ve read this book(or one of ten others she′s authored), you′ll be an expert oncreating unforgettable events your attendees will enjoy andremember for a very long time."     Dave Egan, Head Writer, Writers Direct Group


For downloadable versions of the checklists, additional formsand tools, author Q&A, and more, please visit our companionwebsite at www.wiley.ca/go/event—planning.


Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews

By AMR G SHAWKI on 17 Dec. 2013
Format: Hardcover Verified Purchase
If you are in the area of event planning then you should have this book as a reference. It is not covering everything you need but still a good reference to keep and refer back to.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 17 reviews
34 of 34 people found the following review helpful
The MBA Book Of Event Planning 31 Jan. 2010
By Charles P. Slaton - Published on Amazon.com
Format: Hardcover Verified Purchase
The MBA Book Of Event Planning

This book gets 5-stars. It is the best book about event planning in the market place today. We have been in the event planning business for 15-years and the author shows us some tricks and tips that we never dreamed of before. Not an inexpensive book, but worth every dime that you will pay for it. If I owned the rights to this excellent book, I would increase the size of the book to catalog size and spiral bind it so that is could lay flat when opened. I would also create a wide margin on one side of the page for user notes.

But all in all, a great guide to putting on an event.
21 of 24 people found the following review helpful
Event Planning Book 4 Aug. 2009
By Bridget Sullivan - Published on Amazon.com
Format: Hardcover
I am still reading this book to help me improve my event planning skills, but so far I find her information detailed and to the point. I also like that she talks alittle bit about all different types of events and the issues/problems with each one.
11 of 13 people found the following review helpful
great book on the step by step process of event planning 12 Sept. 2011
By Aaron Miltenberger - Published on Amazon.com
Format: Hardcover Verified Purchase
This book is an excellent resource for new or experienced event planners. The author does an excellent job of explaining how corporate events and private parties are organized and executed. I would recommend this text to anyone looking to get into those areas. Unfortunately, there is not much about college and university event planning, which is specifically what I am using it for.
7 of 9 people found the following review helpful
The Event Planning Bibl 24 April 2011
By Peter Zehren - Published on Amazon.com
Format: Hardcover Verified Purchase
No matter how large or small this book offers a wonderful "think through" for any event. It is always on my shelf to refer to for ideas as well as that definitive checklist that is so crucial to running a great event. Kodos.
2 of 2 people found the following review helpful
Great event planning resource 19 Nov. 2013
By Valerie J. Andrews - Published on Amazon.com
Format: Hardcover Verified Purchase
I use this book in my event planning class. It's well organized, professional and authoritative. Students like it too and read it!
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