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Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events

Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events [Kindle Edition]

Judy Allen
5.0 out of 5 stars  See all reviews (1 customer review)

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Product Description

Product Description

For event planners, there’s no such thing as a dress rehearsal!

Any event you plan and stage is a reflection of your organization’s image — from the initial invitation to onsite operations. Whether you’re planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, it has to be perfect. Fully revised and updated, Event Planning, Second Edition, gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on:

  • Choosing the best venue
  • Preparing and managing the budget, with sample costing forms included
  • Scheduling, staffing, and collaborating with other related professionals
  • Coordinating food and beverage, décor, entertainment, and themes.


It’s still the comprehensive guide that it always has been, but much has changed in the industry in recent years, and this new edition of Event Planning includes:

  • Changes in security planning since 9/11
  • Innovations in technology and how they can improve – or ruin – an event
  • How to stage an environmentally friendly event
  • New and updated examples and case studies of where things went right – and wrong
  • Event Risk Assessment – What You Need to Consider before Contracting
  • How keep your budget on target and where to find hidden surcharges
  • Ways on how to ease airport stress and make air travel  a pleasurable part of the participant’s event experience
  • When and When Event Planners and their Suppliers will need Work Visas
  • What you need to include in your client’s event history in order to design your next event so that it maximizes your client’s return on their event investment


What you don’t know or know to ask can have a major effect on the success of your event and on your budget. Event Planning takes you behind the scenes and through every aspect of organizing and executing a successful event: the planning stages, timing and logistics, budget preparation, operations, and on-site management, providing practical tools for anyone who has to plan and execute a truly special event:

  • Corporate in-house event planners
  • Public relations and communications companies, and their clients
  • Marketing and corporate communications professionals
  • Fund-raisers and not-for-profit organizations
  • Professionals in the hospitality and entertainment industries.
  • Business professionals in charge of planning and handling their company’s events


Praise for Event Planning 

"Allen is a good teacher. Wise planners will add Event Planning to their personal reference library as a useful working guide."
Meeting Professional Magazine

"A blueprint for executing events for 50 or 2,000, with budgets of a few thousand dollars to hundreds of thousands."
Success Magazine

"Event Planning will save beginning event planners from plenty of heartbreak and headaches."
Lisa Hurley, Editor,Special Events Magazine

"Event Planning gives readers a blueprint for planning ...

From the Inside Flap


Product details

  • Format: Kindle Edition
  • File Size: 2015 KB
  • Print Length: 458 pages
  • Publisher: Wiley; 2 edition (4 Mar 2010)
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
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Most Helpful Customer Reviews
5.0 out of 5 stars A book to keep 17 Dec 2013
Format:Hardcover|Verified Purchase
If you are in the area of event planning then you should have this book as a reference. It is not covering everything you need but still a good reference to keep and refer back to.
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Most Helpful Customer Reviews on (beta) 3.7 out of 5 stars  14 reviews
32 of 32 people found the following review helpful
5.0 out of 5 stars The MBA Book Of Event Planning 31 Jan 2010
By Charles P. Slaton - Published on
Format:Hardcover|Verified Purchase
The MBA Book Of Event Planning

This book gets 5-stars. It is the best book about event planning in the market place today. We have been in the event planning business for 15-years and the author shows us some tricks and tips that we never dreamed of before. Not an inexpensive book, but worth every dime that you will pay for it. If I owned the rights to this excellent book, I would increase the size of the book to catalog size and spiral bind it so that is could lay flat when opened. I would also create a wide margin on one side of the page for user notes.

But all in all, a great guide to putting on an event.
20 of 23 people found the following review helpful
4.0 out of 5 stars Event Planning Book 4 Aug 2009
By Bridget Sullivan - Published on
I am still reading this book to help me improve my event planning skills, but so far I find her information detailed and to the point. I also like that she talks alittle bit about all different types of events and the issues/problems with each one.
11 of 12 people found the following review helpful
5.0 out of 5 stars great book on the step by step process of event planning 12 Sep 2011
By Aaron Miltenberger - Published on
Format:Hardcover|Verified Purchase
This book is an excellent resource for new or experienced event planners. The author does an excellent job of explaining how corporate events and private parties are organized and executed. I would recommend this text to anyone looking to get into those areas. Unfortunately, there is not much about college and university event planning, which is specifically what I am using it for.
7 of 8 people found the following review helpful
5.0 out of 5 stars The Event Planning Bibl 24 April 2011
By Peter Zehren - Published on
Format:Hardcover|Verified Purchase
No matter how large or small this book offers a wonderful "think through" for any event. It is always on my shelf to refer to for ideas as well as that definitive checklist that is so crucial to running a great event. Kodos.
4 of 4 people found the following review helpful
5.0 out of 5 stars Great to Start in Event Planning 20 Mar 2013
By hassef - Published on
Format:Hardcover|Verified Purchase
This is a great book to learn how to start in the event planning industry.
It explain all the steps to take with nice example
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Popular Highlights

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1. The Elements—All the Parts That Make Up the Event 2. The Essentials—Must-Haves 3. The Environment—Venue and Style 4. The Energy—Creating a Mood 5. The Emotion—Feelings &quote;
Highlighted by 21 Kindle users
My five event design principles that should be considered when visualizing an event are: &quote;
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Event visualization—after event objectives have been set out—is your starting point for designing any event. &quote;
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