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Event Photography Handbook: How to Make Money Photographing Award Ceremonies, Corporate Functions and Other Special Occassions [Paperback]

William Folsom
1.0 out of 5 stars  See all reviews (1 customer review)
RRP: 23.99
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Book Description

4 Dec 2008
The only book on the subject of event photography covering parades, sporting and corporate events amongst others. Provides readers with author insights into the area, giving a realistic view of the business, alongside tips on how to find customers and execute business plans. On the more techinical side, the authors guide the reader on the equiptment, posing and lighting to ensure the best possible images are captured from the event.

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Product details

  • Paperback: 128 pages
  • Publisher: AMHERST MEDIA, INC. (4 Dec 2008)
  • Language: English
  • ISBN-10: 158428241X
  • ISBN-13: 978-1584282419
  • Product Dimensions: 15.2 x 20.3 x 27.9 cm
  • Average Customer Review: 1.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,288,151 in Books (See Top 100 in Books)

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11 of 11 people found the following review helpful
1.0 out of 5 stars How not to learn anything concrete 25 April 2009
Format:Paperback|Verified Purchase
Event Photography Handbook: How to Make Money Photographing Award Ceremonies, Corporate Functions and Other Special Occassions

This book is the most basic overview you can imagine. I have just received it having done several event photography jobs, ranging from award ceremonies to parties.
The problem is that it does not show you how to light various situations, no diagrams, no work-flow ideas, no example letters of introduction to clients or anything like that.

the book simply goes through scenarios, like award ceremonies and briefly tells you what they expect...not any ideas who to maximise the potential.

In my brief look at this book, I can't find any ideas on how to sell after the event, how to promote yourself at the event other than the photographs you take.. and i have done all these things on my own.

Think its time to write my own book.
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Amazon.com: 4.0 out of 5 stars  13 reviews
16 of 17 people found the following review helpful
1.0 out of 5 stars Useful for only novice photographers 22 Nov 2008
By Bakari Chavanu - Published on Amazon.com
Format:Paperback|Verified Purchase
Unlike the first reviewer, I found this book not really helpful at all. As with many Amherst Media books on professional photography, this one is filled with large 1-2 photos on each page (most of the publisher's books seem to be only about 125 pages) accompanied by very general information. At best, this book is for complete novices.

The book is co-authored by two photographers who work together, but in all their photo shoots, it didn't dawn on them to include at least one photo in their book illustrating for example how to set up for lighting a room. They talk about, but not illustrate with a few photographs.

The first half of the book consist general suggestions about shooting various types of events: e.g. festivals, parades, political events, golf tournaments. But believe me, what they suggest is pretty much common sense. For example, they write: "When working at a gala, photograph the guests in such a way that they look great. Most men will be dressed in tuxedos. The women will have spent a lot of time and money getting their hair and nails fixed and will appear in a new dress with lots of jewelry...." Do we really need to be told this? Or is this book really intended for the weekend photography hobbyist? They would have been better off talking more specifics about photo composition, posing ideas, and the like.

Their equipment list on pages 27-28 is also vague. Most photographers reading a book like this will want to know specific equipment suggestions. Their list is general: e.g. two main digital cameras, power packs, tripods, FX or DX cameras, moderate wide-angle lenses, etc. Why not specific product suggestions? For example, what brand of batteries and battery charges have they found most helpful? What's a good tripod and tripod head for event shooting? What lighting brackets do they use? What types of lenses do they use? (experienced photographers would know that fast lenses are essential in event photography, but amateur photographers might not know this.) They get around to talking about how they use the Quantum Q-Flash (finally a product suggestion!), but there's much to be desired in even that chapter. And sadly it's about as specific as they get throughout the entire book.

I was also hoping this book would go into more specifics about marketing strategies for non-wedding event shoots, and lots more detail about using lighting equipment, which I think are the two most challenging aspects of event shooting.

Also, there's no suggestions about post-production workflows or selling your images. They point out a few things, but you won't find suggestions for how to use say specific photo management and processing software to get jobs done. You won't find information or suggestions about websites to help you sell your photos.
The authors talk a little about doing on-sight printing, but again it's very general. No suggestions about printers or workflow in this area.

Both these authors no doubt have lots experience in their line of work, but I think because they follow the typical Amherst Media book format, there book is very lacking. This is the fourth Amherst book I've purchased, and it will probably be my last.

I would strongly suggest that anyone considering purchasing this book to try to preview it in-hand before buying. And by all means do not pay the full $34.95 for the book. If you're new to event photography, you'll find some general ideas, but be prepared to spend a lot more time in internet forums researching questions are simply answered in this book.
7 of 8 people found the following review helpful
1.0 out of 5 stars Disappointed 9 Mar 2009
By Craig A. Jones - Published on Amazon.com
Format:Paperback
I read this book with anticipation and was highly disappointed. I wholeheartedly agree with the commenter of November 21, 2008. Even for a novice to read he or she would want more specifics. Selling your photos to the general group is highly profitable but you need to know the best way to do this without devoting a lot of your precious time. The authors refer to "fulfillment centers" in two paragraphs on page 106. This is a great money maker for the general photographer and deserves almost a chapter in itself. Most photographers are going to make their money from the attendees not the sponsors. Most public events are on a tight budget and devote no money to a staff photographer.
The photos of the groups and individuals are subpar in my opinion. I will use the example of page 85 with the female with the drink and napkin in her hand. The authors refer to the napkin and then relate that "this is event photgraphy not portraiture. That's what you are there for is photographying the event and people at their best. I'm sorry but anyone can pick up an automatic digital camera camera anymore and take a decent shot. You as the photographer need to make the event and the people attending look their best by taking the time to eliminate distractions. The grouping and photos of some of the people suggest that this is the standard, I disagree. A little time, and I mean less than 30 seconds, could have made the people in these photos appear more as a group in harmony.
Finally, a more in depth listing of types of potential events would have been welcome. The golf tournament and product roll out were handled well, but there are so many other types of events that were barely or not mentioned at all that would be classifed as events for the photographer that can turn into money making ventures.
"Sporting Events" was given a paragraph; for all of sports? If different sports would have been described as well as the handling of a charity golf tournament this book would have had more depth and information for the reader to absorb.
I personally can't believe a book editor would let this book publish with so little new or specific information regarding the topic.
2 of 2 people found the following review helpful
5.0 out of 5 stars You can tell they're experienced from the very first paragraph. 17 Aug 2013
By Bahamas Dan - Published on Amazon.com
Format:Paperback|Verified Purchase
For all the negative reviews here, "Google" who they are before you buy this book, that should be convincing enough.

Anyway, as working community journalist for over 20 years, this book tells it like it is, unvarnished and very detailed. From how you should behave at a client's party to what type of flash works best in a particular situation. This book covers every detail on the business, how to conduct yourself and how to deal with clients, whether they be easy or difficult. It also advises how you should start out if you're new to business, and how to protect and grow your reputation, a vital component in a business that's rapidly being consumed by technology and weekend amateurs armed with that latest tech.

Look no further.
2 of 2 people found the following review helpful
5.0 out of 5 stars Start here to learn about event photography 27 Oct 2009
By H Mark Macha - Published on Amazon.com
Format:Paperback
After realizing I enjoyed photographing social gatherings, I found no guidance manuals available to help build on what I was already doing. That's the point at which I realized event photography as a separate discipline. For other photographic circumstances, I had already acquired an extensive Amherst Media collection and other references. Though my Amherst books include a number on the wedding event, I had none on events in general. Then I found "Event Photography Handbook".

If you are already a well established professional, you will probably want more of the detail. If you just picked up a camera, you will have to grow into it. So it's not for everyone. For photographers in between, it gives a foundation to spring into photographing events.

The authors share their extensive experience describing extensive event types. They use a few lists but not too many. Their text is sprinkled with their experience and tips. Embedded in their text you find principals of event photography. No, they aren't labeled "this is a principal" but they are there just the same to be discovered. Some issues are mentioned generally but not explored in detail, as that should be. Everything can't be covered in a single thin volume. This is just like other Amherst references I have (over two dozen now). But I am glad the authors thought to mention the general issues so that I can be aware and explore them if I choose. These general topics might be the focus of a future volume on event photography by these authors or others. This would be just as I have found in my other photography references where the authors start generally in the first volume and elaborate in the next. I have found this to be the case with the Amherst portraiture and wedding manuals I have.

Now, have the authors covered everything facet of event photography? Well, there is one I would like to hear about. From my brief experience in event photography, I wonder what they do for their own security and the security of their expensive equipment. As the solo photographer on my few and small events, security was a concern. One can't always carry all that equipment on their person. What to do? I would like to hear about that. Despite this small omission, I recommend "Event Photography Handbook" for other `tweener photographers. If you might enjoy photographing social occasions, social events, the "Event Photography Handbook" will give you a good start. It can guide you on what to do, on what not to do and importantly on what events not to attempt, yet.
1 of 1 people found the following review helpful
5.0 out of 5 stars Best lessons learned and how to book around 16 Jan 2009
By E. Kallio - Published on Amazon.com
Format:Paperback
I've just finished reading Event Photograph Handbook by William B. Folsom and James P. Goodrich. I'm pleasantly surprised to find not only the basics of entry into the special events field, but the how to's and possible pitfalls succinctly and clearly spelled out. The authors provide information on everything from the types of equipment they use, to handy tips on how to use the equipment you currently have; how to deal with insurance issues and event contracts. Couldn't be done any better.
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