Unlike the first reviewer, I found this book not really helpful at all. As with many Amherst Media books on professional photography, this one is filled with large 1-2 photos on each page (most of the publisher's books seem to be only about 125 pages) accompanied by very general information. At best, this book is for complete novices.
The book is co-authored by two photographers who work together, but in all their photo shoots, it didn't dawn on them to include at least one photo in their book illustrating for example how to set up for lighting a room. They talk about, but not illustrate with a few photographs.
The first half of the book consist general suggestions about shooting various types of events: e.g. festivals, parades, political events, golf tournaments. But believe me, what they suggest is pretty much common sense. For example, they write: "When working at a gala, photograph the guests in such a way that they look great. Most men will be dressed in tuxedos. The women will have spent a lot of time and money getting their hair and nails fixed and will appear in a new dress with lots of jewelry...." Do we really need to be told this? Or is this book really intended for the weekend photography hobbyist? They would have been better off talking more specifics about photo composition, posing ideas, and the like.
Their equipment list on pages 27-28 is also vague. Most photographers reading a book like this will want to know specific equipment suggestions. Their list is general: e.g. two main digital cameras, power packs, tripods, FX or DX cameras, moderate wide-angle lenses, etc. Why not specific product suggestions? For example, what brand of batteries and battery charges have they found most helpful? What's a good tripod and tripod head for event shooting? What lighting brackets do they use? What types of lenses do they use? (experienced photographers would know that fast lenses are essential in event photography, but amateur photographers might not know this.) They get around to talking about how they use the Quantum Q-Flash (finally a product suggestion!), but there's much to be desired in even that chapter. And sadly it's about as specific as they get throughout the entire book.
I was also hoping this book would go into more specifics about marketing strategies for non-wedding event shoots, and lots more detail about using lighting equipment, which I think are the two most challenging aspects of event shooting.
Also, there's no suggestions about post-production workflows or selling your images. They point out a few things, but you won't find suggestions for how to use say specific photo management and processing software to get jobs done. You won't find information or suggestions about websites to help you sell your photos.
The authors talk a little about doing on-sight printing, but again it's very general. No suggestions about printers or workflow in this area.
Both these authors no doubt have lots experience in their line of work, but I think because they follow the typical Amherst Media book format, there book is very lacking. This is the fourth Amherst book I've purchased, and it will probably be my last.
I would strongly suggest that anyone considering purchasing this book to try to preview it in-hand before buying. And by all means do not pay the full $34.95 for the book. If you're new to event photography, you'll find some general ideas, but be prepared to spend a lot more time in internet forums researching questions are simply answered in this book.