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Eve-Olution: The Eight Truths of Marketing to Women

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Eve-Olution: The Eight Truths of Marketing to Women (Paperback)

by Faith Popcorn (Author)

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Product details

Paperback: 304 pages
Publisher: Profile Business (5 Feb 2001)
ISBN-10: 1861975996
ISBN-13: 978-1861975997
Product Dimensions: 19.2 x 12.8 x 1.8 cm
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Amazon.co.uk Sales Rank: 897,397 in Books (See Bestsellers in Books)

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Product Description

Product Description
Women are now the primary decision makers or significant influencers in more than 80 per cent of consumer purchasers. But while there are countless books about how women think differently, talk differently and feel differently, this book looks at how they buy or relate to brands differently.

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