--Eric Stang, CEO of Ooma
"I loved this book. I've often wondered why are there so few legendary marketing leaders? Alex Goldfayn tells the inside stories of the most brilliant campaigns, demystifies the magic, and reveals the first principles from these marketing giants."
--John Sculley, former Apple CEO
"Alex cuts into the muscle of consumer electronics companies and identifies what distinguishes the beloved brands from the me-too brands. He challenges the assembly line orientation of organizations and details how to win avidity with consumers. This is a look-yourself-in-mirror book for anyone that wants to escape the sea of sameness."
--Bob Stohrer, VP Marketing, Virgin Mobile
"In "Evangelist Marketing," Alex Goldfayn reminds us that technology is merely a means to an end and that while great products and great experiences are the ultimate drivers of demand, it shouldn't stop there. To truly reach mass market status and not leave money on the table, companies must energize their marketing efforts to create 'evangelists' for their product or service. Alex' framework for reaching evangelist marketing nirvana is laid out in a clear step-by-step framework that if applied, will yield results."
--Chris Dobrec, Senior Director Product Marketing, Cisco
"Alex Goldfayn doesn't pull any punches with "Evangelist Marketing." Every high-tech marketer should read this book."
--Tony Lee, Vice President of Marketing, TiVo Inc.
"Alex nails right on the head one of the big issues in tech companies today: The fact that too often engineers run marketing. This creates complicated products that people don't really want and therefore don't buy. I think everyone in the tech industry should read
In Evangelist Marketing, Goldfayn breaks down what more than 98% of consumer electronics companies get wrong about marketing from ad language to poor press releases to the wrong people on their staff and why they should be working hard to improve in a struggling economic climate. The companies who market well are few and far between but the vast majority are putting their companies long-term success in jeopardy.
As a trusted marketing and PR expert for the consumer electronics industry, Goldfayn -- a former Chicago Tribune columnist -- reaches more than 117 million consumers each year, through consulting companies such as Amazon, Sony, and T-Mobile; his daily drive-time radio program, "The Technology Tailor Minute," that is broadcast on more than 325 stations; and his popular blog. Additionally, Goldfayn has been previously syndicated in more than 300 publications worldwide and has published more than 400 print articles on consumer electronics and industry marketing.
The consumer electronics industry creates some of the world's best and smartest products. And now Evangelist Marketing shows companies what to do with them.