This isn't about how to lead people to Jesus. Rather, this looks at how churches can create acceptable and successful 'ways in' to membership and to discipleship. This does come from the Anglican stable, but I have to say, it's none the worse for that. It's co-written by two very experienced practitioners.
I bought it looking for a serious appraisal of Alpha; which I didn't find anywhere else, apart from looking at the resources myself. Alpha is such a phenomenon that it sells itself very well. The fact is that there are other evangelistic courses out there, such as Emmaus, which are under-branded and under-marketed, but which responded more sensitively, perhaps, to feedback from users.
This is so much more than just an appraisal of Alpha. It's got me thinking very excitedly about cell church. It's also drawn my attention to NCD (google 'natural church development'). It has signposts leading everywhere. Every chapter has a couple of carefully selected additional resources to check out, many of which are websites. I feel that this book is going to resource our church's evangelistic efforts for years to come. I don't think that I could sell it better than that!
Just one thing to add: it is an extremely balanced book. It gives Alpha its due, for example. Nothing else has had the impact of Alpha. Two things I particularly liked about the book is the Beckham effect: the analogy of football to evangelism. It is too obvious if you're wanting to score a goal, to make a simple run from the centre of the pitch. Invariably you have to try a different tactic. Direct evangelism is too obvious and most people will block your shots on reflex. But if you partner with community ministry - efforts down the wing, then the goalkeeper will be disarmed or distracted!
The other 'selling point' is Fig. 4.1, strengths and weakneses of the six main process evangelism courses on the market. And the stats on p.15-16, among which is the statistic that when you run Alpha continuously for three or more years, you are less likely to show a decline in church attendance. 43% of the churches running Alpha during the nine year period 1989 to 1998 did not decline, as opposed to 36% of the churches that did not decline who were NOT running Alpha. Alpha is a long-term evangelistic strategy, not a flash in the pan. Useful to know that before you start going with all the effort!
This is an expensive paperback, but it is well worth the investment. Thank you Booker and Ireland for providing such a helpful resource.