- Paperback: 256 pages
- Publisher: Hodder Mobius (9 May 2005)
- Language English
- ISBN-10: 0340827351
- ISBN-13: 978-0340827352
- Product Dimensions: 19.2 x 12.8 x 2 cm
- Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)
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Amazon Bestsellers Rank:
59,220 in Books (See Top 100 in Books)
- #35 in Books > Health, Family & Lifestyle > Self Help > Memory Improvement
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More About the Author
Product Description
Review
PRAISE FOR PHILIPPA'S PREVIOUS BOOKS 'Great for quick, confidence-boosting tips' -- Top Sante on IRRESISTIBILITY 'This combination of inner-self stroking and targeted strategy looks set to become an instant classic and makes indispensable reading for all of us who know we could do better' -- Amazon on IRRESISTIBILITY
Product Description
What is it that sets great innovators and creators apart from the rest of us? Why is it that some of us are able to spark brilliant ideas and act on them, whereas for others those great flashes of inspiration peter out without ever coming to fruition? The answer lies in our unconscious minds. Neuroscientists know that the unconscious is an invaluable source of inspiration and human achievement - yet very few of us are aware of how it works and how to gain access to it. Now, for the first time, this groundbreaking book gathers together science's most important findings to demonstrate exactly how our unconscious mind can help us to unleash creativity and drive our ideas into realisation. "EUREKA!" shows you how to make your very brightest ideas really happen.
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback
Philippa Davies' book is based on her workshop and each chapter contains exercises that will get you through her Eureka programme. Rather than focussing on techniques to generate ideas (there are some, don't worry), the author takes you through the whole process: from creative sparks to down-to-earth implementation. I found particularly good the parts on pitching your ideas, getting feedback and piloting them.
You will have a practical guide to bring your ideas to life and a good general introduction to the creative process and what should follow.
You will have a practical guide to bring your ideas to life and a good general introduction to the creative process and what should follow.
Format:Paperback|Amazon Verified Purchase
First off, I'm not a big fan of 'self-help' books: all too often they're just a candyfloss of woolly generalisations, hippy-dippy airy-fairiness, and 'upbeat' messages. Living Magically: A New Vision of Reality: is a typical and deeply irritating example.
So this is a refreshing change. It's direct, practical and helpful. It talks in plain English. And it actually takes you through logical stages in preparing yourself to drive a project through, from a dream to a practical reality.
You will find this particularly helpful if you have difficulty balancing a becoming modesty with self-belief; if this is an obstacle to promoting your own projects, or if enthusing others with your plans seems difficult, this book WILL help.
I can imagine it being useful in all kinds of scenarios, from promoting that novel that's been in your drawer for the last ten years, to getting that job promotion - even finding a partner.
Highly recommended.
So this is a refreshing change. It's direct, practical and helpful. It talks in plain English. And it actually takes you through logical stages in preparing yourself to drive a project through, from a dream to a practical reality.
You will find this particularly helpful if you have difficulty balancing a becoming modesty with self-belief; if this is an obstacle to promoting your own projects, or if enthusing others with your plans seems difficult, this book WILL help.
I can imagine it being useful in all kinds of scenarios, from promoting that novel that's been in your drawer for the last ten years, to getting that job promotion - even finding a partner.
Highly recommended.
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