Buy a shoe, Plant a tree!
At the beginning of 2011, etnies' consumers got involved in reforesting the rainforest through the Buy a Shoe, Plant a Tree project with the goal of planting thousands on the Maleku reserve in northern Costa Rica. By the end of 2011, etnies had planted nearly 35,000 trees! The etnies Buy a Shoe, Plant a Tree collection includes the men's Jameson 2 Eco, kids Jameson 2 Eco and girl's Caprice Eco. For every pair of these shoes made, etnies will plant a tree in the rainforest. Much of the Earth's rainforests have been destroyed as a result of farming over the last 80 years and etnies hopes to help reverse the devastation. Trees in rainforests grow faster and absorb more CO2 than anywhere else in the world! The current etnies Rainforest will absorb approximately 6,930 tons of CO2 from the Earth's atmosphere throughout the trees' lifetime. To put it visually, this represents 465,051,360 etnies shoe boxes worth of CO2, placed end-to-end and wrapped around the Earth more than three and a half times.