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Etiquette Guide to Japan Paperback – 15 Dec 2008

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Product details

  • Paperback: 128 pages
  • Publisher: Tuttle Shokai Inc; Rev. Ed edition (15 Dec. 2008)
  • Language: English
  • ISBN-10: 480530961X
  • ISBN-13: 978-4805309612
  • Product Dimensions: 13.3 x 1.3 x 20.3 cm
  • Amazon Bestsellers Rank: 787,845 in Books (See Top 100 in Books)

More About the Author

Boyé Lafayette De Mente has been involved with Japan, China, Korea and Mexico since the late 1940s as a member of a U.S. intelligence agency, student, journalist, editor and author working out of Tokyo, Seoul, Hong Kong, Singapore and Mexico City. He is a graduate of Jochi University in Tokyo, and The American Institute for Foreign Trade (in 1953), now Thunderbird School of Global Management, in Glendale, Arizona, USA.

De Mente wrote the first ever books on the Japanese way of doing business (Japanese Etiquette and Ethics in Business in 1959 and How to Do Business in Japan in 1962), and was the first to introduce the now commonly used Japanese terms wa, nemawashi, kaizen, tatemae-honne, shibui, sabi and wabi to the outside business world!

His 70-plus other books run the gamut from language learning to the night-time "pink" trades in Japan, the sensual nature of Oriental cultures, male-female relations, and understanding and coping with the Chinese, Japanese, Korean and Mexican mindset in business and social situations.He has also written extensively about his home state of Arizona and Mexico.

De Mente's printed and ebook titles [all available from] include:
* AMERICA'S FAMOUS HOPI INDIANS:Their Spiritual Way of Life and Incredible Prophecies!
*SPEAK JAPANESE TODAY: A Little Language Goes a Long Way! (a home-course in Japanese)
* ARIZONA'S LORDS OF THE LAND: The History, Traditional Customs and Wisdom of the Navajos
*THE GRAND CANYON ANSWER BOOK: Everything You Might Want to Know and Then Some!
*AMAZING ARIZONA: Fascinating Facts, Legends and Tall Tales
*SAMURAI PRINCIPLES AND PRACTICES That Will Help Preteens & Teens in School, Sports, Social Activities & Choosing Careers
*WHICH SIDE OF YOUR BRAIN AM I TALKING TO?: The Advantages of Using Both Sides of Your Brain
* MISTRESS-KEEPING IN JAPAN:The Pitfalls and the Pleasures
*EROS' REVENGE: Brave New World of American Sex!

Product Description


Farewell to faux pas! Minding your manners is an acquired skill, but what carries you well elsewhere could trip you up in Japan. Save yourself possible embarrassment with the "Etiquette Guide to Japan". An inside look at Japanese social graces - "Etiquette Guide to Japan" answers all the questions of the courteous traveler.

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews on (beta) 32 reviews
60 of 63 people found the following review helpful
Better work on your bow! 23 Aug. 2007
By Michael K. Smith - Published on
Format: Paperback
In Japan, as visiting foreigners keep discovering -- if they're paying proper attention -- "etiquette" means a great deal more than simply knowing which knife and fork to use. (Or, in this case, what not to do with your chopsticks.) Japan has been a deeply and subtly ritualized and mannered society for millennia, and even with the postwar easing of some rituals and the introduction and acceptance of certain Westernisms -- and even though the Japanese are generally tolerant of minor faux pas on the part on non-Japanese -- the foreign visitor still needs to be very aware of the expectations of those around him. However, this book is also an excellent source for the non-visitor who simply has an interest in Japanese society and culture. The author has been both a periodic resident and been otherwise closely involved with Japan for going on six decades, and he's also a very observant and thoughtful writer, which makes him an ideal guide for the westerner on all things Japanese. He not only tells you what to do, what not to do, and what you can get away with, he provides the historical background, the psychological rationalization, which not even some Japanese are really aware of. This will help you to extrapolate your behavior in other situations, and will assist you toward an understanding of why the Japanese are the way they are. Those shallow-thinkers who consider the Japanese simply "inscrutable," alien, and beyond American understanding should definitely read this book.
29 of 31 people found the following review helpful
Good introduction to being well-behaved in Japan 9 Mar. 2010
By J. Sandberg - Published on
Format: Paperback Verified Purchase
I got this book to find out what my Japanese wife hadn't told me about being polite during our visits to Japan. I found a few new tidbits in the book (keep in mind that I've visited Japan a dozen times or so) that I didn't know. And much of the stuff I already knew was well described for the most part. It goes into detail, such as with gift giving, holidays, visits to friends and family, some business protocols (such as viewing business cards). The book misses some trivial errors, such as never moving a floor pillow (sabuton) with your feet, how to drink from a fountain at a buddhist shrine, and that you don't have to bow to every store clerk that bows to you. With that said, there is plenty to learn in this guide.

I feel the book will be most useful to someone who plans an immersion trip to Japan or needs to go there on business. If you are just sight-seeing, this book is probably a bit much. The book also does not go into details for making a living, getting an apartment or the such, so if you are moving, this may make a nice second book.

(I wish I got this book for my brother-in-law, who went to Japan to sign a deal. The next morning, after a wild night on the town with the president of the company, he hugged the president in front of numerous employees bidding him farewell--instead of a bow and handshake. The million-dollar deal fell through and he never hard from the president again.)
44 of 49 people found the following review helpful
Virtually essential 2 Sept. 2001
By R. Getter - Published on
Format: Paperback Bunko
Virtually essential when travelling to Japan for business (or visiting relatives) and extremely helpful for the casual tourist. In spite of its brevity, it covers nearly all of the essentials and provides a weath of historical and cultural background for many of the customs. Even though this is the only one I have read so far, I would imagine that other books by De Mente are well worth reading.
9 of 11 people found the following review helpful
Be prepared before you go! 21 Dec. 2007
By A. Schmidt - Published on
Format: Paperback Verified Purchase
My daughter was going to Japan to spend several weeks with her boyfriends family. I figured she needed some help in the subtle manners that would prepare her to be the best guest she could. It makes for great reading on a long flight! She felt that there were many bits of information that really helped her. Going to Japan with a local is extremely advantagous, but sometimes they forget the details. Lots of good info.
4 of 4 people found the following review helpful
Makes you look polite 23 Nov. 2010
By Hayro - Published on
Format: Paperback Verified Purchase
This book hits the nail on the head as far as manners in Japan go. Though you won't be expected to know but, knowing etiquette will surprise those you encounter and make a very good impression.
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