- Paperback: 192 pages
- Publisher: Kogan Page; illustrated edition edition (30 Jun 2004)
- Language English
- ISBN-10: 074944276X
- ISBN-13: 978-0749442767
- Product Dimensions: 1.9 x 15.2 x 23.5 cm
- Amazon Bestsellers Rank: 1,255,304 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Review
"This volume should be required reading for any student or practitioner of public relations." Ms Myers, Carmegie-Mellon University, writing in Choice "Establishes a framework to situate the ethics of organizations, and the role public relations plays...The questionnaires, assessments, and other forms of measurement included are useful features as are the author's recommendation for a readers' bookshelf on ethics." Public Relations Review 31 "Required reading for any student or practitioner of public relations." Choice Magazine "A plain English and practical guide to the subject (and lives up to its sub-title, A Guide to Best Practice)." CIPR Profile "www.getAbstract.com recommends this book to PR practitioners and marketing teachers who seek background on this inside-the-industry topic." www.getAbstract.com "Establishes a framework to situate the ethics of organizations, and the role public relations plays." Hua Jing, Department of Communication, University of Maryland "(provides) A framework for understanding ethical issues developing attitudes that support professionalism and credibility in the field, and assisting in everyday ethical decision making." Journal of Mass Media Ethics
Choice Magazine, February 2005
"This volume should be required reading for any student or
practitioner of public relations."
practitioner of public relations."
Inside This Book
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First Sentence
It's September. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
It's September. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Amazon.com:
1 review
A Good Read!
12 April 2005
Format:Paperback
Author Patricia J. Parsons strives to bridge the gap between teaching the ethics of public relations and offering ethical advice to professionals, but unfortunately her bridge only goes halfway. It's strong up to the point where she outlines the philosophical issues involved in the ethical treatment of people in business. She could have maintained her momentum by supplying real-world insights about the PR practitioners' ethical breaches or the intentional distrust that dishonest PR creates. Some of her examples seem to come from Web sites or magazines, while others don't seem on point or particularly ethically challenging. For instance, she cites one ethical dilemma about reporters who were invited to a university's holiday party and she asks whether the event constituted a gift or "subtle bribery." Maybe it was both, or maybe it was just a place to get a free beer. Parsons falls into a trap that often ensnares books on ethics: her treatise just doesn't provide enough substance. That said, her topic is important in today's scandal-scarred business environment, and she raises several worthwhile issues. We recommend this book to PR practitioners and marketing teachers who seek background on this inside-the-industry topic.
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