How to Establish a Unique Brand in the Consulting Profession
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Product Description
Product Description
As an experienced consultant, you′ll find this unique book an invaluable aid in establishing the leverage needed to bring highly–qualified prospects and new business to your doorstep. Written by Alan Weiss––an internationally recognized expert in consulting and marketing––this essential resource, the second book in The Ultimate Consultant Series, will help you develop the skills you need to achieve valuable brand recognition quickly and effectively.
How to Establish a Unique Brand in the Consulting Profession will help you create a brand that will make you "Number One" in your particular areas of excellence, no matter how broad or narrow. And, perhaps worth the price alone, the book offers a glimpse into the important trends that are shaping the future of branding.
"Alan Weiss should be branded as The Consultant′s Consultant! His new book, How to Establish a Unique Brand in the Consulting Profession, is another proof of the value of his insights into the marketing and strategy of the consulting profession. He′s right on the mark in terms of what consultants typically don′t do and certainly need to do to succeed."
––William C. Byham, chairman and CEO, Development Dimensions International, Inc. (DDI)
How to Establish a Unique Brand in the Consulting Profession will help you create a brand that will make you "Number One" in your particular areas of excellence, no matter how broad or narrow. And, perhaps worth the price alone, the book offers a glimpse into the important trends that are shaping the future of branding.
"Alan Weiss should be branded as The Consultant′s Consultant! His new book, How to Establish a Unique Brand in the Consulting Profession, is another proof of the value of his insights into the marketing and strategy of the consulting profession. He′s right on the mark in terms of what consultants typically don′t do and certainly need to do to succeed."
––William C. Byham, chairman and CEO, Development Dimensions International, Inc. (DDI)
From the Inside Flap
To become a top consultant you should constantly search for better ways to attract customers, develop word–of–mouth about your expertise, and create the "gravity" that draws others to your firm. How to Establish a Unique Brand in the Consulting Profession––the second book in The Ultimate Consultant Series––is another important item to add to your career development toolbox to build a future as an outstanding consultant.
--This text refers to an out of print or unavailable edition of this title.
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First Sentence
I've talked about automobiles to this point because they are most expensive single life style purchase that most people make. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
I've talked about automobiles to this point because they are most expensive single life style purchase that most people make. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
Format:Paperback|Amazon Verified Purchase
When it comes to consulting Alan Weiss is THE expert. His books are a must have and this is not an exception. Here he explains step by step how to create a brand that is going to attract buyers. It is a logic and simple step by step guide that can be easily implemented. I really liked the tips on how to write a book and on how to become an accomplished professional speaker. 4 stars as some of the ideas (market gravity) are repeated in other AW books.
Format:Hardcover
Alan Weiss is consistently the one of the best resources for methods to build your consulting practice, and for anyone considering starting out as a consultant. His observation that "brand is external to the consultant" summarizes his approach in this book, which shows you how to build greater awareness of your value for both prospects and clients.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
9 reviews
31 of 33 people found the following review helpful
This Could be the Consultant's Branding Bible
13 Nov 2001
Format:Hardcover
As an experienced consultant who specializes in marketing and developing brands for clients (companies and independent consultants), as well as an author of marketing books, I was very pleased with Alan's book. He covers all the bases that anyone who wants to market themselves and build a consulting brand should cover. His points about establishing separate brands or positionings for each area you work in is an excellent one. Too many consultants think that they have only one brand and this book convinces you that you can have several. Alan also talks about his marketing gravity concept, which every consultant should employ. Everyone who consults should read this book as well as the entire series he is creating. If you are successful as a consultant, or want to be successful, or want to continue to be successful, follow Alan's advice. You'll be glad you did.
15 of 16 people found the following review helpful
Another million dollars worth of advice
24 Feb 2002
Format:Hardcover
More fantastic consulting practice advice from Alan Weiss.
Eight months into building my leadership influence consulting practice, Mr Weiss has given me the gift of branding. He has shown me how to build the "gravity" to draw prospects to me, how to get more specific about the value I offer to clients, and what actions I need to take now to build the brand that will build my business.
I have seen some of these elements before, but this book wraps it all up in a neat template for action, and it has got me moving. I keep this book on my desk, not my shelf.
29 of 34 people found the following review helpful
Maximum Impact Branding
26 Nov 2001
Format:Hardcover|Amazon Verified Purchase
Once again Alan Weiss topples typical thinking and challenges readers with critical thinking. The most powerful concept in the book is the power of branding leverage. A majority of consultants busy themselves with input methods that allow them to feel productive, but the output of their practice does not match. Alan shows how to rake in business through branding, plus how to keep it flowing with minimal effort and maximum return. For those who may feel overwhelmed by all the options, he includes a quick start guide that shortcuts the "Where do I start?" trap. Following these principles will put value in the lives of your clients, secure your reputation in a field without regulation, and provide multiple streams for turning your expertise into wealth.
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