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Essentials of Marketing 4/e Paperback – 1 Dec 2001


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Product details

  • Paperback: 570 pages
  • Publisher: McGraw-Hill Education; 4 edition (1 Dec 2001)
  • Language: English
  • ISBN-10: 0077098609
  • ISBN-13: 978-0077098605
  • Product Dimensions: 18.9 x 2.9 x 24.6 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 318,241 in Books (See Top 100 in Books)
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This is a very good book for people who want tolearn Marketing. It gives you a clear explaination to start Marketing industry. Easy to understand. Recommended!
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By Abdulkadir on 4 May 2011
this book is perfect as a marketing source. actually, I had lectures from this book's author- Geoff Lancaster- . Beside he is very good at this module , this book is very helpful to understand the idea of every topic. One of the good thing about it, there are a lot of real life examples to strenghten our understanding.
I recommed this book to everyone who is interested in marketinng.
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