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Essentials of Business Research: A Guide to Doing Your Research Project Paperback – 26 Mar 2013


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Product details

  • Paperback: 376 pages
  • Publisher: SAGE Publications Ltd; Second Edition edition (26 Mar. 2013)
  • Language: English
  • ISBN-10: 1446257339
  • ISBN-13: 978-1446257333
  • Product Dimensions: 18.6 x 2.3 x 23.2 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 65,735 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

This is a well written and presented book in which the author draws upon substantial experience and knowledge to assist students. Many books in the subject area do little to engage or motivate the student and very few mention the supervision process, in contrast this book successfully manages to provide a practical guide for both students and academic staff alike. (Professor Simon A. Burtonshaw-Gunn, Head of Division: Business, Leadership and Finance 2013-11-29)

I provide every student with a copy of Jonathan Wilson’s Essentials of Business Research. His interactive approach includes step-by-step processes, thorough explanations, and engaging content; contemporary case studies illustrate each topical chapter within this useful and understandable introductory guide. Once again, Jonathan Wilson has produced a research guide that business students will appreciate and use extensively as they begin or continue their adventures in research. (Bonnie J Bachman, Professor of Economics 2013-11-29)

About the Author

Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Principal Lecturer and Head of Department of Marketing, Strategy and Enterprise at the Lord Ashcroft International Business School, Anglia Ruskin University, Cambridge. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.


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1 of 1 people found the following review helpful By Thessy on 14 Aug. 2014
Format: Paperback Verified Purchase
I find the book quite easy to understand unlike other research books where I am constantly referring to dictionary to check meanings of every single word. The book is self explanatory. The author provides good examples to illustrate his point.
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By Derald Williams on 27 Nov. 2014
Format: Paperback Verified Purchase
I am not quite finished going through it as yet, but so far it has met my expectations.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 1 review
Four Stars 22 Feb. 2015
By JESUS GUILLERMO ESPINOSA - Published on Amazon.com
Format: Kindle Edition Verified Purchase
This book is the baseline for your research and understanding a research process
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