This is a well written and presented book in which the author draws upon substantial experience and knowledge to assist
students. Many books in the subject area do little to engage or motivate the student and very few mention the supervision process, in contrast this book successfully manages to provide a practical guide for both students and academic staff alike. (Professor Simon A. Burtonshaw-Gunn, Head of Division: Business, Leadership and Finance 2013-11-29)
I provide every student with a copy of Jonathan Wilson’s Essentials of Business Research
. His interactive approach includes step-by-step processes, thorough explanations, and engaging content; contemporary case studies illustrate each topical chapter within this useful and understandable introductory guide. Once again, Jonathan Wilson has produced a research guide that business students will appreciate and use extensively as they begin or continue their adventures in research. (Bonnie J Bachman, Professor of Economics 2013-11-29)
About the Author
Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Principal Lecturer and Head of Department of Marketing, Strategy and Enterprise at the Lord Ashcroft International Business School, Anglia Ruskin University, Cambridge. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.