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Essential Principles for Fundraising Success: An Answer Manual for the Everyday Challenges of Raising Money
 
 
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Essential Principles for Fundraising Success: An Answer Manual for the Everyday Challenges of Raising Money (Hardcover)

by G. Douglass Alexander (Author), Kristina J. Carlson (Author) "Mrs. Leonard "Be" Haas was the ultimate fundraising survivor, working actively beyond her ninety-second birthday ..." (more)
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Product details

  • Hardcover: 208 pages
  • Publisher: Jossey Bass (21 Oct 2005)
  • Language English
  • ISBN-10: 0787975842
  • ISBN-13: 978-0787975845
  • Product Dimensions: 23.6 x 18.4 x 2.2 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 39,096 in Books (See Bestsellers in Books)

    Popular in these categories:

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Product Description

Product Description

Essential Principles for Fundraising Success is a single–source, easy–access guide that offers answers to the most commonly asked questions posed by  professional fundraisers and volunteers. Organized in a clear, easy–to–use question and answer format, Essential Principles for Fundraising Success takes on the challenges that arise daily in the ongoing, high–pressured business of raising money. In this book, G. Douglass Alexander and Kristina Carlson (the founders of the successful Internet–based, fundraising consulting firm FundraisingINFO) offer insight from their combined forty–six years of experience working with thousands of nonprofit organizations. Based on the enduring principles of fundraising, this important resource shows how to master the three mainstays of fundraising—developing a case statement, creating a campaign strategy, and securing big gifts. Essential Principles for Fundraising Success also offers creative, out–of–the–box solutions for convincing reluctant board members and other stakeholders to follow proven, effective fundraising strategies


From the Inside Flap

We are living in a world that reflects harsh economic realities—increasing budget cuts and belt tightening. It is more important than ever that nonprofit development professionals are at the top of their fundraising game.

Essential Principles for Fundraising Success is a single–source, easy–access guide that offers answers to the most commonly asked questions posed by professional fundraisers and volunteers. Organized in a clear, easy–to–use question and answer format, Essential Principles for Fundraising Success takes on the challenges that arise daily in the ongoing, high–pressured business of raising money. In this book, G. Douglass Alexander and Kristina J. Carlson—the founders of the successful Internet–based fundraising consulting firm FundraisingINFO.com—offer insight from their combined forty–six years of experience working with thousands of nonprofit organizations. Based on the enduring principles of fundraising, this important resource shows how to master the three mainstays of fundraising—developing a case statement, creating a campaign strategy, and securing big gifts. Essential Principles for Fundraising Success also offers creative, out–of–the–box solutions for convincing reluctant board members and other stakeholders to follow proven, effective fundraising strategies.

The book covers a wide range of topics including information about capital campaigns, working with boards and volunteers, annual fundraising, major gifts, planned giving, special events, and grant seeking. Essential Principles for Fundraising Success is filled with actual questions from fundraising professionals and practitioners and answers that demonstrate ways to apply sound fundraising principles in real–life situations and how to avoid common pitfalls. The authors include tools and techniques that you can use to educate others within your organization about all the elements of a successful fundraising program.

The insight found in Essential Principles for Fundraising Success will prove indispensable in the day–to–day job performance of novice and experienced fundraisers alike.

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Mrs. Leonard "Be" Haas was the ultimate fundraising survivor, working actively beyond her ninety-second birthday. Read the first page
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Superbly thorough fundraising primer, 8 Mar 2006
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
The quest for funding is a high-pressure, never-ending process for nonprofit organizations large and small. Authors G. Douglass Alexander and Kristina J. Carlson break the process down into manageable pieces while covering each major avenue that fundraising professionals travel in the search for financial support. The authors use a question and answer format to explain and illustrate the premise outlined at the beginning of every chapter. Packed with useful, applicable information from cover to cover, this book deals with a range of topics including the basic principles of fundraising, annual and capital campaigns, special events, major gifts, foundation funding and stewardship. Such a comprehensive, well-organized analysis of any one subject is rare. We strongly recommend this book as a primer for any individual or group seeking guidance for a strategic approach to raising funds.
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