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Essential Marketing Books for Businesses

Jason D. C. Sullock "Author of Quick & Dirty Marketing Tips"
 
Outliers: The Story of Success
Outliers: The Story of Success
"My top read for entrepreneurs and small business managers.  All about being in the right place at the right time."
Quirkology: The Curious Science Of Everyday Lives
Quirkology: The Curious Science Of Everyday Lives
"How little things can make a huge difference, and how you can measure them."
59 Seconds: Think a little, change a lot
59 Seconds: Think a little, change a lot
"Similar to Blink - how decisions are made"
Tribes: We need you to lead us
Tribes: We need you to lead us
"Brilliant expose of the changing dynamics of marketing through social media"
How to Write Sales Letters that Sell
How to Write Sales Letters that Sell
"Practical advice that works time after time"
Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas
Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas
"Does exactly what it says on the tin"
More Words That Sell: A Thesaurus to Help You Promote Your Products, Services and Ideas
More Words That Sell: A Thesaurus to Help You Promote Your Products, Services and Ideas
"Again... it says what it does"
Plug Your Business! Marketing on MySpace, YouTube, blogs and podcasts and other Web 2.0 social networks
Plug Your Business! Marketing on MySpace, YouTube, blogs and podcasts and other Web 2.0 social networks
"Excellent primer for small businesses in the social media world"
The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich
The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich
"Take a different look at how you work, then change your life for the better"
Successful Direct Marketing Methods
Successful Direct Marketing Methods
"A must read alongside anything by Drayton Bird"
Made to Stick: Why some ideas take hold and others come unstuck
Made to Stick: Why some ideas take hold and others come unstuck
"Gives practical advice for marketers on how to ensure your messages get through to the customer"
Blink: The Power of Thinking Without Thinking
Blink: The Power of Thinking Without Thinking
"A masterclass in understanding how people (ie: customers) make decisions in the blink of an eye"
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
"Shows you how any results can be measured"
Commonsense Direct and Digital Marketing
Commonsense Direct and Digital Marketing
"The bible for anyone starting out in Direct Marketing"
Tested Advertising Methods (Prentice Hall Business Classics)
Tested Advertising Methods (Prentice Hall Business Classics)
"Essential reading that helps you shortcut testing"
555 Quick n Dirty Marketing Tips
555 Quick n Dirty Marketing Tips
"Why spend years learning what works and what doesn't?  This book covers 17 years of testing and experience in easy to follow bite-sized chunks"
Whatever You Think, Think the Opposite
Whatever You Think, Think the Opposite
"Teaches you how to see the world (and your marketing) with new eyes"
A Technique for Producing Ideas (McGraw-Hill Advertising Classic)
A Technique for Producing Ideas (McGraw-Hill Advertising Classic)
"Essential reading for learning how ideas are formed"
Yes! 50 Secrets from the Science of Persuasion
Yes! 50 Secrets from the Science of Persuasion
"Brilliant insights into the art of persuasion"
The Twitter Book
The Twitter Book
"Twitter - everything you need to know to get started"
Cognitive Surplus
Cognitive Surplus
"This shows you the way the social media and business is going... a must read"
It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden
It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden
"Helps you decide where you're going... and how you can get there"
Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business (Penguin business)
Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business (Penguin business)
"How to harness everyone in your company to the marketing effort"
The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells
The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells
"Clear, easy-to-follow advice for anyone"
The Social Media Marketing Book
The Social Media Marketing Book
"Great grounding in using social media for your business"