Amazon.co.uk: Essential Marketing Books for Businesses

Essential Marketing Books for Businesses
A Listmania! list by Jason D. C. Sullock "Author of Quick & Dirty Marketing Tips" (Great Britain)

1. Outliers: The Story of Success by Malcolm Gladwell

The list author says:
	"My top read for entrepreneurs and small business managers. All about being in the right place at the right time."

�6.57 Used & New from: �2.43

(165 customer reviews) | 1 customer discussion

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2. Quirkology: The Curious Science Of Everyday Lives by Prof. Richard Wiseman

The list author says:
	"How little things can make a huge difference, and how you can measure them."

�4.76 Used & New from: �0.01

(43 customer reviews)

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3. 59 Seconds: Think a little, change a lot by Prof. Richard Wiseman

The list author says:
	"Similar to Blink - how decisions are made"

�4.76 Used & New from: �1.02

(167 customer reviews)

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4. Tribes: We need you to lead us by Seth Godin

The list author says:
	"Brilliant expose of the changing dynamics of marketing through social media"

�6.47 Used & New from: �4.48

(39 customer reviews)

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5. How to Write Sales Letters that Sell by Drayton Bird

The list author says:
	"Practical advice that works time after time"

�22.00 Used & New from: �9.90

(8 customer reviews)

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6. Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas by Richard Bayan

The list author says:
	"Does exactly what it says on the tin"

�7.59 Used & New from: �4.08

(10 customer reviews)

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7. More Words That Sell: A Thesaurus to Help You Promote Your Products, Services and Ideas by Richard Bayan

The list author says:
	"Again... it says what it does"

�9.11 Used & New from: �5.34

(1 customer review)

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8. Plug Your Business! Marketing on MySpace, YouTube, Blogs and Podcasts and Other Web 2.0 Social Networks by Steve Weber

The list author says:
	"Excellent primer for small businesses in the social media world"

�9.49 Used & New from: �0.22

(4 customer reviews)

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9. The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich by Timothy Ferriss

The list author says:
	"Take a different look at how you work, then change your life for the better"

Used & New from: �4.42

(149 customer reviews)

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10. Successful Direct Marketing Methods by Bob Stone

The list author says:
	"A must read alongside anything by Drayton Bird"

Used & New from: �1.99

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11. Made to Stick: Why some ideas take hold and others come unstuck by Dan Heath

The list author says:
	"Gives practical advice for marketers on how to ensure your messages get through to the customer"

�5.39 Used & New from: �2.80

(37 customer reviews)

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12. Blink: The Power of Thinking Without Thinking by Malcolm Gladwell

The list author says:
	"A masterclass in understanding how people (ie: customers) make decisions in the blink of an eye"

�5.99 Used & New from: �0.91

(133 customer reviews)

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13. Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt

The list author says:
	"Shows you how any results can be measured"

�5.99 Used & New from: �0.01

(246 customer reviews) | 1 customer discussion

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14. Commonsense Direct and Digital Marketing by Drayton Bird

The list author says:
	"The bible for anyone starting out in Direct Marketing"

�21.49 Used & New from: �17.50

(10 customer reviews)

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15. Tested Advertising Methods (Prentice Hall Business Classics) by Caples

The list author says:
	"Essential reading that helps you shortcut testing"

�7.78 Used & New from: �3.99

(7 customer reviews)

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16. 555 Quick n Dirty Marketing Tips by Jason Sullock

The list author says:
	"Why spend years learning what works and what doesn't? This book covers 17 years of testing and experience in easy to follow bite-sized chunks"

�8.99 Used & New from: �8.54

(10 customer reviews) | 1 customer discussion

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17. Whatever You Think, Think the Opposite by Paul Arden

The list author says:
	"Teaches you how to see the world (and your marketing) with new eyes"

�6.25 Used & New from: �2.81

(33 customer reviews)

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18. A Technique for Producing Ideas (McGraw-Hill Advertising Classic) by James Young

The list author says:
	"Essential reading for learning how ideas are formed"

�3.99 Used & New from: �0.95

(23 customer reviews) | 1 customer discussion

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19. Yes! 50 Secrets from the Science of Persuasion by Noah J. Goldstein

The list author says:
	"Brilliant insights into the art of persuasion"

�6.99 Used & New from: �0.01

(43 customer reviews)

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20. The Twitter Book by Tim O'Reilly

The list author says:
	"Twitter - everything you need to know to get started"

Used & New from: �4.05

(8 customer reviews)

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21. Cognitive Surplus: Creativity and Generosity in a Connected Age by Clay Shirkey

The list author says:
	"This shows you the way the social media and business is going... a must read"

�15.62 Used & New from: �7.22

(8 customer reviews)

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22. It's Not How Good You Are, It's How Good You Want To Be by Paul Arden

The list author says:
	"Helps you decide where you're going... and how you can get there"

�4.46 Used & New from: �0.01

(48 customer reviews)

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23. Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business (Penguin business) by Tony O'Reilly

The list author says:
	"How to harness everyone in your company to the marketing effort"

Used & New from: �0.01

(2 customer reviews)

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24. The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells by Robert W. Bly

The list author says:
	"Clear, easy-to-follow advice for anyone"

�9.79 Used & New from: �5.00

(5 customer reviews)

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25. The Social Media Marketing Book by Dan Zarrella

The list author says:
	"Great grounding in using social media for your business"

�10.07 Used & New from: �6.95

(4 customer reviews)

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Discussion	Replies	Latest Post
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything forum return policy?	1	15 Mar 2012
555 Quick n Dirty Marketing Tips forum What's your favourite marketing book?	0	6 Nov 2010
Outliers: The Story of Success forum Expertise?	0	24 Nov 2008
A Technique for Producing Ideas (McGraw-Hill Advertising Classic) forum Valuation	0	10 Sep 2008