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One of the world's leading investment advisers offers unique
investing do's and don'ts that help you multiply your money.
Drawing from his highly popular "26 Weeks to Investment Success" series in Investor's Business Daily, chairman and founder William J. O'Neil gives you a bounty of proven, easy-to-apply techniques for building a profitable portfolio. O'Neil cuts through the static of conventional "wisdom" with a refreshing array of common-sense strategies that help you accurately gauge the market . . . buy and sell stocks at just the right moment . . . seize opportunities presented by market corrections . . . take advantage of the rich potential of mutual funds . . . and successfully manage your portfolio. Essential reading for investors of all levels, this eye-opening guide to solid investment practices now puts the goal of long-term financial security easily within your reach.
Praise for O'Neil's 24 Essential Lessons for Investment Success:
"When it comes to investment and stock selection, you couldn't get a better mentor than Bill O'Neil. . . . A must read for the serious do-it-yourself investor."
Harry S. Dent, Jr., author, The Roaring 2000s and The Roaring 2000s Investor
"There simply isn't any other book that can be called a handbook for Cramer, Berkowitz." Jim Cramer, Co-founder, TheStreet.Com & Hedge Fund Manager, Cramer, Berkowitz & Co.
"No fad can compete for long with the sound principles that William O'Neil shares with investors. In my 35 years in the business, I've found very few folks who really know the market, how to pick good stocks over time, and when to sell better than Bill."
Foster Friess, Chairman, Friess Associates and Co-Manager, Brandywine Funds
"In this era of information overload, day trading, and market volatility, author Bill O'Neil takes the emotion out of investing and lays out a clear, understandable road map on long-term investing."
Linda O'Bryon, Senior Vice President and Executive Editor, Nightly Business Report
If this book fits, then, let me go on to provide some caveats. First, it is often hard to limit your losses in the kinds of stocks recommended by this technique. Following a company warning about earnings, it is not unusual for these stocks to fall 15-40 percent without ever trading at any price in between. So your losses may well be larger than he suggests here.
Second, technical analysis is a field that is filled with ambiguity. Your success in reading charts will not be as good as these examples suggest. Many academic studies fail to find any value in technical analysis.
Third, the kind of stocks that are recommended can perform very poorly if the market goes through a prolonged drop in valuation (as last occurred from 1973-1975). You will be buying stocks that are trading at enormous multiples. You could experience more sustained losses than Mr. O'Neil suggests in such a changed market environment, if it were to recur.
Fourth, few individuals have the discipline to adopt and follow a philosophy like this over a long enough time period to be successful.
Fifth, if you are curious, it doesn't hurt to look. But remember that over most time periods 90 percent of professional investors do not match the market averages. And they have a lot of advantages you don't have. Be sure to also look at John Bogle's, Common Sense About Mutual Funds, to get the other side of the story.
Having heard the caveats, let me say that Mr. O'Neil's advice is basically sound, well articulated, easy to follow, and balanced. It will make good reading for those who want to move toward developing the skills needed to be a self-directed investor in growth stocks being pushed along by earnings and investor momentum.
Good luck with your investments! May they do well regardless of the philosophy you follow!
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