- Paperback: 304 pages
- Publisher: Prentice Hall; 1 edition (1 Oct 2001)
- Language English
- ISBN-10: 013093819X
- ISBN-13: 978-0130938190
- Product Dimensions: 22.9 x 17.5 x 2.3 cm
- Amazon Bestsellers Rank: 5,138,406 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Product Description
This book aims to go beyond the current WAP hype and should stimulate entrepreneurs to get a clear view of the possibilities of mobile internet for their own business. A SWOT analysis, a lot of cases and an action plan should help entrepreneurs to make their plans work in practice.
From the Back Cover
The complete, non-technical introduction to next-generation m-business technologies and applications.
- Identify your most profitable m-business opportunities now!
- Understand today's key m-business technologies
- Preview tomorrow's breakthroughs, including GPRS, EDGE, and 3G
- Includes 17 real-world m-business case studies
- Contains a five-step plan for establishing your Wireless Web presence
Mobile business technologies will enable virtually any business function to be delivered via wireless devices such as cell phones, pagers, and PDAs—allowing people to conduct business anywhere, as easily as they can do it at home or at the office. In The Essential Guide to Mobile Business, two pioneering implementers deliver a complete, up-to-the-minute m-business briefing for every executive; marketing, sales, or PR professional; or investor who needs accurate, accessible information for decision-making!
- The mobile Internet: what it means to customers, entrepreneurs, and developers
- WAP, Bluetooth, and today's other key technologies
- Tomorrow's "just around the corner" breakthroughs: GPRS, UMTS, and EDGE
- Competitive and strategic analyses of key mobile players, applications and technologies
- 17 real-world case studies help you identify your best m-business opportunities
- 5-step action plan for establishing your mobile Internet presence
- How m-business is likely to mature and evolve in the coming years
- By the implementers of the world's first commercial WAP mobile portal
Want to know what mobile business will mean to you, and how you can profit from it? The Essential Guide to Mobile Business delivers real answers—straight from the experts who are making it happen!
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