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Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands (Essential Design Handbooks) [Paperback]

Kevin Budelmann , Yang Kim , Curt Wozniak
5.0 out of 5 stars  See all reviews (1 customer review)
Price: 16.99 & FREE Delivery in the UK. Details
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Book Description

15 April 2013 Essential Design Handbooks

Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Brand Identity Essentials lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples.

Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Brand Identity Essentials links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.


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Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands (Essential Design Handbooks) + Designing Brand Identity: An Essential Guide for the Whole Branding Team + Logotype
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Product details

  • Paperback: 300 pages
  • Publisher: Rockport (15 April 2013)
  • Language: English
  • ISBN-10: 1592537936
  • ISBN-13: 978-1592537938
  • Product Dimensions: 25.3 x 21.6 x 1.5 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 415,000 in Books (See Top 100 in Books)

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About the Author

Kevin Budelmann is president of People Design, a 25-person firm based in Grand Rapids, MI that helps leaders transform their businesses through Brand Experience Design. Yang Kim is the firm's vice president and creative director. Kevin and Yang co-founded the firm in 1997 as BBK Studio, and together they oversaw its successful rebranding as People Design in 2007. Curt Wozniak is a copywriter with People Design; he joined the firm in 2008. http://www.peopledesign.com


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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Practical identity guide 18 Jun 2013
Format:Paperback|Verified Purchase
full of inspiring examples, that illustrates the importance of a consistent yet dynamic approach to branding identity/design. Great for inspiration!
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.3 out of 5 stars  12 reviews
5 of 5 people found the following review helpful
5.0 out of 5 stars Great book for novice designers 26 Mar 2011
By William - Published on Amazon.com
Format:Hardcover|Verified Purchase
I am a graphic design student just wrapping up my college career, looking to jump right into the world of brand identity. Brand Identity Essentials is a great book for students like me who need to build a vocabulary of design, going into the working world. This book not only puts into words many of the principles I've learned throughout my college career, but also teaches me new things. The visual examples are stunning and get the concepts across strong and clear for a visual thinker like me.
3 of 3 people found the following review helpful
5.0 out of 5 stars forget the brand developing issues, this can clarify that. 8 Jun 2013
By Leon Irigoyen - Published on Amazon.com
Format:Hardcover|Verified Purchase
I know there is a newer version of this book (that I haven't seen yet) but I love the way the authors explains in a concrete and professional way all the subjects they consider important to include. I use this book for a logo design class and It really helps envision a greater impact in the brand developing issues.
1 of 1 people found the following review helpful
2.0 out of 5 stars No substance 30 Sep 2013
By Roby - Published on Amazon.com
Format:Paperback
I expected this book to teach me something, but I am disappointed. There's not much substance in this book. On every page they have listed a title, one or two paragraphs stating the obvious and some pretty pictures. The descriptions go something like this: "Color. Color is a very important element in creating a brand identity. You should select the color carefully. Here are some logos in various colors." There's not enough actionable advice. Don't believe me? Use the "look inside" feature of Amazon, actually read a page and ask yourself what will you do differently based on what's written there.

I'm giving it two stars instead of one star because there are a lot of pretty pictures and I like pictures. The pictures on each page are mostly random though. You could switch those examples between pages and nobody would notice since the authors don't go into any depth explaining the pictures shown on a page.
1 of 1 people found the following review helpful
3.0 out of 5 stars Its okay...not nearly as thorough as others 3 Jan 2013
By Amazon Addict - Published on Amazon.com
Format:Hardcover|Verified Purchase
I really wanted to like this book, and thought it may add something to the book I had read previously (Designing Brand Identity), but it really just fell short. If you want a book on branding, read this one: Designing Brand Identity: An Essential Guide for the Whole Branding Team
1 of 1 people found the following review helpful
5.0 out of 5 stars Great Nuts & Bolts Book 12 Jan 2012
By Chris - Published on Amazon.com
Format:Hardcover|Verified Purchase
For the aspiring designer, this book provides a great foundation on brand identity and basic branding. It covers a variety of areas, including imagery, typography, color and symbols. Using this book as a starting point, designers can learn how to successfully use these principles (or even bend them) in order to create compelling brands that stand the test of time. I definitely recommend this book.
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