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Product Description
Within the field of strategic management, competitive strategy is concerned with the core issues of where and how to compete. This book is concerned with strategy at the individual business unit (or SBU) level. It asks the following questions: Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in these chosen markets? It focuses on these issues and provides a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
5.0 out of 5 stars
A complete, digestible distillation of a very complex topic.,
By A Customer
This review is from: The Essence of Competitive Strategy (Essence of Management Series) (Paperback)
It can be consumed in a weekend and will enable you to speak
to competetive strategy methodoligies and application of
theory. It gives you a clear understanding of MBA crap-speak
with regards to competetive business strategy, as well as
providing a wealth of current management tools that will
enable better understanding of any business or organization.
Highly recommended, even if you do have a business degree,
because no one can remember all this stuff...
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
5.0 out of 5 stars (1 customer review) 3 of 3 people found the following review helpful:
5.0 out of 5 stars
A complete, digestible distillation of a very complex topic.,
By A Customer - Published on Amazon.com
This review is from: The Essence of Competitive Strategy (Essence of Management Series) (Paperback)
It can be consumed in a weekend and will enable you to speak
to competetive strategy methodoligies and application of
theory. It gives you a clear understanding of MBA crap-speak
with regards to competetive business strategy, as well as
providing a wealth of current management tools that will
enable better understanding of any business or organization.
Highly recommended, even if you do have a business degree,
because no one can remember all this stuff...
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