- Paperback: 136 pages
- Publisher: Prentice Hall; 1 edition (1 Nov 1994)
- Language English
- ISBN-10: 0132914778
- ISBN-13: 978-0132914772
- Product Dimensions: 23 x 15.4 x 1.2 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 802,979 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
Within the field of strategic management, competitive strategy is concerned with the core issues of where and how to compete. This book is concerned with strategy at the individual business unit (or SBU) level. It asks the following questions: Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in these chosen markets? It focuses on these issues and provides a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.
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Customer Reviews
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
It can be consumed in a weekend and will enable you to speak
to competetive strategy methodoligies and application of
theory. It gives you a clear understanding of MBA crap-speak
with regards to competetive business strategy, as well as
providing a wealth of current management tools that will
enable better understanding of any business or organization.
Highly recommended, even if you do have a business degree,
because no one can remember all this stuff...
to competetive strategy methodoligies and application of
theory. It gives you a clear understanding of MBA crap-speak
with regards to competetive business strategy, as well as
providing a wealth of current management tools that will
enable better understanding of any business or organization.
Highly recommended, even if you do have a business degree,
because no one can remember all this stuff...
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
1 review
3 of 3 people found the following review helpful
A complete, digestible distillation of a very complex topic.
20 May 1996
Format:Paperback
It can be consumed in a weekend and will enable you to speak
to competetive strategy methodoligies and application of
theory. It gives you a clear understanding of MBA crap-speak
with regards to competetive business strategy, as well as
providing a wealth of current management tools that will
enable better understanding of any business or organization.
Highly recommended, even if you do have a business degree,
because no one can remember all this stuff...
to competetive strategy methodoligies and application of
theory. It gives you a clear understanding of MBA crap-speak
with regards to competetive business strategy, as well as
providing a wealth of current management tools that will
enable better understanding of any business or organization.
Highly recommended, even if you do have a business degree,
because no one can remember all this stuff...
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