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Espresso!: Starting and Running Your Own Specialty Coffee Business: Starting and Running Your Own Coffee Business (Hospitality) Paperback – 16 Nov 1995


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Product details

  • Paperback: 224 pages
  • Publisher: John Wiley & Sons; 1 edition (16 Nov. 1995)
  • Language: English
  • ISBN-10: 047112138X
  • ISBN-13: 978-0471121381
  • Product Dimensions: 15.2 x 1.5 x 22.9 cm
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 1,229,169 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

From the Back Cover

An A–to–Z guide to making it in your own specialty coffee business! Expert tips, tricks, and a gold mine of crucial how–to information you just can′t find anywhere else—learn how to: Get started in business for as little as $15,000 Secure the optimum location Get the financing that best suits your goals Buy, use, and maintain equipment Find and deal with suppliers Market your espresso business with little or no capital Brew delicious, high–quality coffee drinks that keep customers coming back for more Hire and manage personnel And much more Espresso! also arms you with sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day–to–day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time–saving tools of the trade that no espresso entrepreneur should be without.

About the Author

JOE MONAGHAN is National Sales Manager for Espresso Specialists, Inc. He has also operated several espresso carts in Seattle, Washington. JULIE SHELDON HUFFAKER is a freelance writer specializing in coffee–industry subjects. Her background includes working with Starbuck′s Coffee Company on public relations and retail training.

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Customer Reviews

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Most Helpful Customer Reviews

23 of 23 people found the following review helpful By A Customer on 21 Dec. 1998
Format: Paperback
Prior to reading this book, I had read "Start and Run a Profitable Coffee Bar" from Self-Counsel. I was hoping to this book would provide additional valuable information. It did have some good information but I felt that the "Start and Run a Profitable Coffee Bar was much more informative. I would not recommend purchasing this book.
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3 of 5 people found the following review helpful By A Customer on 16 Feb. 1999
Format: Paperback
I am opening a Cafe in upstate NY and this is one of the books that got me going. I can't say its the BEST book on this subject but I can say that it is full of useful information provided in an easy to read format with clear explanations. I would recommend reading this book as well as others.
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By Chai. Jones on 2 Nov. 2014
Format: Paperback Verified Purchase
Does exactly what it should when it should.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 16 reviews
33 of 33 people found the following review helpful
Great book for the 1st time DIY Espress Bar owner. 16 Feb. 1999
By A Customer - Published on Amazon.com
Format: Paperback
I am opening a Cafe in upstate NY and this is one of the books that got me going. I can't say its the BEST book on this subject but I can say that it is full of useful information provided in an easy to read format with clear explanations. I would recommend reading this book as well as others.
33 of 36 people found the following review helpful
This book was so-so in providing information needed 21 Dec. 1998
By A Customer - Published on Amazon.com
Format: Paperback
Prior to reading this book, I had read "Start and Run a Profitable Coffee Bar" from Self-Counsel. I was hoping to this book would provide additional valuable information. It did have some good information but I felt that the "Start and Run a Profitable Coffee Bar was much more informative. I would not recommend purchasing this book.
14 of 14 people found the following review helpful
A good starter book, but lacks details 25 July 2004
By P. Kral - Published on Amazon.com
Format: Paperback Verified Purchase
I agree with most of the other reviewers. If I were opening a coffee cart or kiosk I'd find this book educational. As it is, it lacks details but does give good basic information. You can start here but "Become a coffee house owner" is far more detailed, with business plans, budgets, specific list of items needed (down to the grease trap), contacts, employees, probably health requirements etc. I did gain some knowledge from this book, but it won't be a point of referral in the future.
19 of 21 people found the following review helpful
Fine for brainstorming but little use otherwise. 30 Dec. 2003
By C. William Anderson @theseinspire - Published on Amazon.com
Format: Paperback
Let's imagine you are thinking about buying that espresso stand down beside the street corner near your home. "Hmmm....wonder if that is a goldmine waiting to be mined?"
If so, this book is an adequate first step in your research. It touches a wide range of topics with a scientific, by-the-numbers approach. Therein lies the fault.
You see, entrepreneurship is not a science. It is an art. So, too, is service and great coffee!
By all means, buy of read ESPRESSO! STARTING & RUNNING YOUR OWN SPECIALTY COFFEE BUSINESS first. The ESPRESSO BARTENDERS GUIDE TO ESPRESSO BARTENDING has to be the next book on your journey to making a living brewing great coffee.
Before you buy that espresso stand, though, get hold of RETAIL MANAGEMENT by Ron Hasty and learn why the location of that stand may, or may not, be in a good location for your target market! Bill Anderson.
7 of 7 people found the following review helpful
Limited Scope 8 Dec. 2000
By A Customer - Published on Amazon.com
Format: Paperback
This book is good if you are interested in a Cart or Kiosk coffee business. It does not go in to much detail in other types of coffee businesses.
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