From the Back Cover
An A–to–Z guide to making it in your own specialty coffee business! Expert tips, tricks, and a gold mine of crucial how–to information you just can′t find anywhere else—learn how to: Get started in business for as little as $15,000 Secure the optimum location Get the financing that best suits your goals Buy, use, and maintain equipment Find and deal with suppliers Market your espresso business with little or no capital Brew delicious, high–quality coffee drinks that keep customers coming back for more Hire and manage personnel And much more Espresso! also arms you with sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day–to–day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time–saving tools of the trade that no espresso entrepreneur should be without.
About the Author
JOE MONAGHAN is National Sales Manager for Espresso Specialists, Inc. He has also operated several espresso carts in Seattle, Washington. JULIE SHELDON HUFFAKER is a freelance writer specializing in coffee–industry subjects. Her background includes working with Starbuck′s Coffee Company on public relations and retail training.