Robbie Williams has demonstrated a far deeper and creative side to his music now that he has become mainstream. Sure, his earlier three albums were great, and catchy, but following his Swing When You're Winning album, and to maintain his new legion of adult fans, Robbie has written a far more mature album, which is not so simplistic and shallow as his earlier efforts.
The heart-wrenching 'Feel', is deep and emotive, the clever use of phrases like i dont want to die/ but am not keen on living either/ portrays the new Robbie William's in a new light. This was the first single.
Other noticeable tracks include Come Undone, which deals with society's inadequacies- /"they're selling razor blades and mirrors in the streets"/.
'Me and My Monkey' is humorous, and similar to his Swing When You're Winning effort, trumpets, strings and all. It is long, however sustains the listener well.
'Revolution' is soulful and raw, combining the talents of Rose Stone and Robbie himself into an enjoyable duet.
'Hot Fudge' deals with the plastic and fakeness that is LA. Robbie obviously soaked up some of the atmosphere when he lived there and recorded this album, and it deals with the attitudes of the people, in lines like 'cant find me a virgin/ but i'll get you a surgeon, 24 hours a day/'
The record demonstrates Robbie William's remarkable talents, and also shows that he will continue to improve as the albums go by. This album however is a breakthrough for him as a songwriter, it is new, fresh, cutting edge (for himself that is), and above all mature. Gone are the days of 'Rock DJ' and 'Let Me Entertain You', think 'Supreme', 'Let Love Be Your Energy' and 'No Regrets'. One thing is for sure however with this album, if you like Robbie, you wont regret buying it, not one little bit.