Most scientists and researchers aren't prepared to talk to the press or to policymakers or to deal with backlash. And many researchers have the horror stories to prove it. As Nancy Baron points out, scientists who decide they want to inform those outside their own research arena and help guide public discourse need to learn a new set of skills. No matter what your scientific specialty is, writes Baron, the keys to success are thinking clearly, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. Developing these skills is the object of this book. According to Baron, scientists, journalists and policymakers represent three very different cultures. Speaking effectively to journalists and policymakers the people who make scientists findings available to the general public requires scientists to learn a new language. In this clear and understandable guide to 'communicating science', Baron explains to scientists how to engage an audience, how to tell why a particular finding matters, and how to describe research in an interesting way. She explains to journalists how to develop the same skills for explaining science. The book includes case studies from journalists and from some of the more than 4,000 scientists Baron has trained in communication workshops. Many of her trainees have gone on to become well-known spokespeople for science-related issues. The book is accompanied by an interactive website maintained by Baron herself.
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Communications trainer Nancy Baron offers practical advice for scientists on how to deal with politicians and journalists across all types of media. drawing on her background in biology and journalism, baron has used her workshops to transform many nervous scientists into spokespeople who are confident in front of a camera. When sticking up for their science, researchers should try to convey solutions to problems and embrace criticism, she suggests. She also describes how to survive in the aftermath of publicity. --Nature
About the Author
A former journalist, Nancy Baron is a motivated promoter for clearly communicating the public implications of scientific findings. She has spent most of the past eight years training scientists to better communicate science to the media and the public. During this time she has worked with more 4,000 scientists and many journalists and NGO professionals. Escape from the Ivory Tower is a direct result of her experience.
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4.7 out of 5 stars
13 reviews
5 of 5 people found the following review helpful
5.0 out of 5 stars
If you want to change the world.....
18 Aug 2010
By Sandy J. Andelman
- Published on Amazon.com
Format:Paperback
Nancy Baron has done more to catalyze environmental scientists to communicate effectively to the media and to policy makers than anyone I can think of. Baron's workshops have taught many of us how to reach out beyond the ivory tower so our science can really make a difference in the world. It's helped me clarify, craft and target my message. Even if you aren't ready to reach out beyond the university, this book will help you communicate more effectively to students, colleagues and funders. I don't know of another book that does what this one does.
5 of 5 people found the following review helpful
5.0 out of 5 stars
exactly what I need to get my science across
18 Aug 2010
By Joshua A. Drew
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
This book is an invaluable resource to scientists who are interested in increasing the broader impacts of their work. Focusing on several different aspects of outreach, including a wide range of media (from blogs through TV interviews) the book gives factual, clear and direct pointers for scientists interested in taking those first timid steps outside the lab. The book is written in a matter-of fact style, and nearly every page has useful hints from a variety of voices. Clearly the author and her team are speaking from years of experience in helping scientists navigate the mazes of press interviews and policy outreach.
I think the strongest message to scientists that this book conveys is to not be afraid to take the step outside the lab. If you do solid science this book will help you make that science matter more. If you know that your work is interesting, this book will help you share your passion with others, and if your work has the potential to improve people's lives, the environment or our understanding of how the world works, this book will help you make sure that your message gets across to the widest range of people with the least amount of distortion.
I have been waiting for a book like this to help me. This book has already inspired me to reach out to non-traditional venues and has helped me become more enthusiastic about the work that I already love.
I think the strongest message to scientists that this book conveys is to not be afraid to take the step outside the lab. If you do solid science this book will help you make that science matter more. If you know that your work is interesting, this book will help you share your passion with others, and if your work has the potential to improve people's lives, the environment or our understanding of how the world works, this book will help you make sure that your message gets across to the widest range of people with the least amount of distortion.
I have been waiting for a book like this to help me. This book has already inspired me to reach out to non-traditional venues and has helped me become more enthusiastic about the work that I already love.
4 of 4 people found the following review helpful
5.0 out of 5 stars
Excellent tool for scientists and their students
24 Aug 2010
By Robert H. Richmond
- Published on Amazon.com
Format:Paperback
The disturbing data and trends regarding science literacy in the U.S. should be of concern for all who care about the future of our world and the legacy we are leaving to future generations. As a researcher, I accept my share of the blame for not doing a good enough job in making my work more easily available and comprehensible to the broader community. For many of us, its not been for a lack of interest and motivation, but simply due to a lack of training and skills in communication. During my graduate training, I never had a course or even a lecture on communicating science, and many of my academic mentors discouraged efforts at outreach. Nancy Baron has done a wonderful job of conveying key principles in how to reach out and explain why science matters, with specific examples and concise recommendations. I must acknowledge my bias in this review, as I have had the good fortune of attending some of Nancy's communication workshops. Many of us who have been coached by her in developing and improving our communication skills were looking for materials we could use to help teach our students and encourage our colleagues. This book hits the target. I find it to be a great reminder and I have added it to my required reading for my graduate students.
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4.7 out of 5 stars
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