‘I am relishing this phenomenal, science-based demolition of the bankrupt diet and `healthy eating' advice that's been churned out by the nutrition establishment for the last fifty years. Why dieting is a total waste of time. Why fat is not the enemy. The `slimming' foods that actually encourage you to put on weight. Why you should base your eating on time-honoured unprocessed foods, not the low-cal junk that fills food industry coffers. A really important book.’ Joanna Blythman
‘Escape The Diet Trap is a masterly, forensic deconstruction of current nutritional gospel, a long overdue dish to relish.’ Joanna Blythman, The Grocer
‘Briffa’s tips will leave you trim, toned and pleasantly hunger-free.’ Woman
‘I was really impressed, mainly because the weight loss was so quick.’ Woman and Home
‘...builds a sustainable relationship with food that will bring long-term weight loss without excessive exercise, calorie control or hunger.’ Saga
‘I lost 6lbs in two weeks, despite eating a lot more than usual. I’m hooked.’ Cosmopolitan
About the Author
Dr John Briffa is a practising doctor and award-winning health writer who has contributed to a wide variety of newspaper and magazines both in the UK and abroad. He was formerly the natural health columnist for the Daily Mail, and has been the Observer’s nutritionist since 2002. He is the author of several books on the subject of health, nutrition and natural health including Ultimate Health, Natural Health for Kids, The True You Diet and Waist Disposal and writes a well-trafficked blog at drbriffa.com. He works in private practice in London.