I expected sort of semi-pro results from this Epson paper, but I was over the moon when I printed my first photo with it. Easily as good as shop printing results, if not even better ! Made a change for me from using full gloss, & I'm really pleased with results. I do, of course, use an Epson printer & inks, so perhaps it's no surprise the results were very good. (I will not use 3rd party papers for quality prints). If your photos are worth printing, then they've gotta be worth printing well. Buy it !