- Hardcover: 504 pages
- Publisher: Prentice Hall; 1 edition (22 Dec 2004)
- Language English
- ISBN-10: 0130618551
- ISBN-13: 978-0130618559
- Product Dimensions: 27.7 x 21.8 x 2.5 cm
- Amazon Bestsellers Rank: 840,089 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
This new text takes students on the journey of becoming entrepreneurs- from the decision to become an entrepreneur through franchising. This text places a unique and special emphasis on developing a successful business idea early in the process. By highlighting both successful and failed ventures and asking students to step into the shoes of venture capitalists, this renowned author team helps students understand what it takes to launch a new venture. This text encourages your students to think like successful entrepreneurs. Passion Plus – Where a great idea meets a great process.
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5 reviews
1 of 2 people found the following review helpful
Entrepreneurship
14 Feb 2010
Format:Hardcover|Amazon Verified Purchase
This book is required for my college class. It is terrific as there are good examples of successes, failures, and lots of details about how to run a business properly. I wouldn't hesitate to recommend this book to others thinking of becoming entrepreneurs.
1 of 3 people found the following review helpful
Great Intro book for Entrepreneurship
13 Jun 2009
Format:Hardcover
Enjoyed the material. Layout nice. Interesting and relevant articles included in each Chapter to tie together material with real life business examples.
4 of 11 people found the following review helpful
Entrepreneurship Text Book
9 Jan 2007
Format:Hardcover
This is one of the easiest text book I have ever been assigned to read - but that also means that I did not learn anything new from it. So I rate it four star because its a quick read and not dry as text books go. But it is not five start because it did not contribute anything to my education by giving me new knowledge.
Even the case studies were a bit out dated. Our class needed to go the company's websites for accurate analysis.
Even the case studies were a bit out dated. Our class needed to go the company's websites for accurate analysis.
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