- Paperback: 440 pages
- Publisher: John Wiley & Sons (8 Oct 2004)
- Language English
- ISBN-10: 0470802731
- ISBN-13: 978-0470802731
- Product Dimensions: 23.8 x 18 x 2.8 cm
- Amazon Bestsellers Rank: 2,696,671 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
Entrepreneurship and small business management are two very close and often overlapping disciplines. Entrepreneurship refers to the dynamic process of creating a new business venture. Small business management addresses various issues of organizing and operating a small business.
The goal of this textbook is to provide a package covering all of the issues related to business start–up and those arising from running a small business within the Australasian and South–East Asian contexts.
The geographic markets for the book are Australasia (Australia and New Zealand) and South–East Asia (Indonesia, Hong Kong, Malaysia and Singapore). An increasing amount of goods, capital and people are moving between these two regions and this text provides the reader with a better regional understanding of this environment.
Features
The goal of this textbook is to provide a package covering all of the issues related to business start–up and those arising from running a small business within the Australasian and South–East Asian contexts.
The geographic markets for the book are Australasia (Australia and New Zealand) and South–East Asia (Indonesia, Hong Kong, Malaysia and Singapore). An increasing amount of goods, capital and people are moving between these two regions and this text provides the reader with a better regional understanding of this environment.
Features
- The ′What would you do? feature presents a scenario in which an entrepreneur/small business manager needs to respond to a problem or situation.
- The "Entrepreneur profile′ in every chapter profiles Australian, New Zealand and Asia–Pacific entrepreneurs and small business leaders.
- The end–of–chapter case study profiles an entrepreneurial approach and/or small business management issue in the pacific Rim.
From the Back Cover
Entrepreneurship and small business management are two very close and often overlapping disciplines. Entrepreneurship refers to the dynamic process of creating a new business venture. Small business management addresses various issues of organizing and operating a small business.
The goal of this textbook is to provide a package covering all of the issues related to business start–up and those arising from running a small business within the Australasian and South–East Asian contexts.
The geographic markets for the book are Australasia (Australia and New Zealand) and South–East Asia (Indonesia, Hong Kong, Malaysia and Singapore). An increasing amount of goods, capital and people are moving between these two regions and this text provides the reader with a better regional understanding of this environment.
Features
- The ′What would you do? feature presents a scenario in which an entrepreneur/small business manager needs to respond to a problem or situation.
- The "Entrepreneur profile′ in every chapter profiles Australian, New Zealand and Asia–Pacific entrepreneurs and small business leaders.
- The end–of–chapter case study profiles an entrepreneurial approach and/or small business management issue in the pacific Rim.
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