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'Based on his award-winning research and teaching, Rae explores the creativity and ingenuity through which people become entrepreneurs...This is an active learning process through which confidence and skills can be developed to achieve personal and career goals'. - Small Business Issues
'Each chapter has clear upfront learning goals, activity boxes and a wide choice of case material covering a diverse range of business disciplines and industries...The real strength of Rae (2007) is practical advice that encourages the development of entrepreneurial skills, which are relevant to students, managers and would-be entrepreneurs...' - David W. Taylor, The International Journal of Entrepreneurial Behaviour and Research
Product Description
Entrepreneurship: From Opportunity to Action connects theory and practice in a whole new way. Other Entrepreneurship texts are primarily research and theory oriented, and simply tack on real-world examples, while this book offers a stronger practical approach. It focuses on learning for, rather than about enterprise.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/rae/
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Format:Paperback
Entrepreneurship should be a text book for those seriously studying Enterprise and business. Developed to support a degreee course at the Univerity of Lincoln the content map across to other courses including Foundation degrees, HNC, HND and NVQ in managemtn and enterprise.
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