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"This text covers a range of key topics on entrepreneurship and the entrepreneurial process. It includes a number of innovative pedagogical features which together with a rich variety of cases and examples throughout make the text very accessible to the student audience." --Dermot Breslin, Lecturer in Enterprise and Entrepreneurship, The University of Sheffield Management
"This is a well-structured book about and for entrepreneurship." --Dr Fernando Lourenço, Senior Lecturer, Manchester Metropolitan University Business School and winner of the 2009 National Enterprise Educators Award (UK)
"This is a well-structured book about and for entrepreneurship." --Dr Fernando Lourenço, Senior Lecturer, Manchester Metropolitan University Business School and winner of the 2009 National Enterprise Educators Award (UK)
Product Description
Introducing a major new resource for modern entrepreneurship courses, Entrepreneurship unpacks the theory and practice of enterprise for students, revealing its capabilities and limitations, the processes and the skills, to provide the complete introduction for todays courses. The text employs a flexible 3-part structure starting with entrepreneurship as a process, the entrepreneur as a person, and finally how entrepreneurs create value to acknowledge that entrepreneurship unfolds in a wide range of diverse contexts. Reflecting the rapid growth of the course and the accompanying pressures on lecturers and students, the highly experienced author team deploy a comprehensive pedagogical framework throughout every chapter accompanied by a full set of online lecturer support materials, while a unique set of integrative cases prepared by international academics help consolidate key themes and learning objectives.
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Most Helpful Customer Reviews
Format:Paperback
Very good book it is all about entrepreneurship as the title says. It is written by experienced people who also give lectures at a university.
1 of 3 people found the following review helpful
Format:Paperback
A comprehensive, sensible and -- most of all - authoritative book. The approach is fairly standard but what marks this book out is that the main author is a very successful entrepreneur as well as academic.
Far too many academics write in this field who have never seen anything except the inside of a classroom and have no authority whatsoever to pontificate.
This book can be thoroughly recommended ahead of the dross that otherwise passes for textbooks on this subject.
Far too many academics write in this field who have never seen anything except the inside of a classroom and have no authority whatsoever to pontificate.
This book can be thoroughly recommended ahead of the dross that otherwise passes for textbooks on this subject.
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