- Paperback: 496 pages
- Publisher: Prentice Hall; 1 edition (2 Feb 1989)
- Language English
- ISBN-10: 0132830116
- ISBN-13: 978-0132830119
- Product Dimensions: 24.4 x 18.7 x 3.4 cm
- Amazon Bestsellers Rank: 1,529,342 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
This collection of cases and readings explores the “social psychology” of entrepreneurship — the concepts, skills, and attitudes necessary for individual success.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
1 review
A little dated, but still a solid coursebook on creativity
7 Nov 2010
Format:Paperback|Amazon Verified Purchase
This is an excellent textbook for teaching creativity to business students.
Some of the examples, e.g., 16-bit computer games, Lucasfilms, etc., are a bit dated, but the information is still valid.
What this book is:
* a well researched, well thought out course on exploring creativity at the graduate level
What this book is not:
* a motivational or survey book or cookbook on encouraging creativity in your organizations.
If you want to teach a course or explore a systematic study of creativity then this is a good value.
If you are looking for current anecdotes or looking for a cookbook to increase then this is not the right book for you.
In service,
Rich
Some of the examples, e.g., 16-bit computer games, Lucasfilms, etc., are a bit dated, but the information is still valid.
What this book is:
* a well researched, well thought out course on exploring creativity at the graduate level
What this book is not:
* a motivational or survey book or cookbook on encouraging creativity in your organizations.
If you want to teach a course or explore a systematic study of creativity then this is a good value.
If you are looking for current anecdotes or looking for a cookbook to increase then this is not the right book for you.
In service,
Rich
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