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Enter the Dragon

Enter the Dragon [Kindle Edition]

Theo Paphitis
4.0 out of 5 stars  See all reviews (45 customer reviews)

Print List Price: £9.99
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Product Description


An inspirational read for anyone in financially hard times. (SOUTH WALES ARGUS )

Book Description

Classic rags-to-riches story by entrepreneur and Dragons' Den star Theo Paphitis

Product details

  • Format: Kindle Edition
  • File Size: 1976 KB
  • Print Length: 288 pages
  • Publisher: Orion (10 Jun 2010)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B003TO5AJK
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (45 customer reviews)
  • Amazon Bestsellers Rank: #61,571 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
4 of 4 people found the following review helpful
2.0 out of 5 stars Good if you like Football 10 Oct 2012
Format:Paperback|Verified Purchase
I really wanted to like this book.. but I didn't.

It's not what I wanted it to be, I wanted it to be about Theo's business life, with his companies such as La Senza and Rymans, but it was 60% about his time at Millwall.

I don't like football, I like business, so it did nothing for me.

Shame because he's a talented businessman but you don't get to hear anything at all about it.

The best Dragons book for me is James Caan's

Neil Asher
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3 of 3 people found the following review helpful
4.0 out of 5 stars It's all about the right attitude 22 May 2012
Format:Paperback|Verified Purchase
The story of the football obsessed (and I mean obsessed!) dragon and how he turned his life around. Well, where to begin a review? With other reviews, I think. Some people have slated this book for not being the business book they somehow thought it was. I have to disagree with them completely. Enter the Dragon is not billed as a business book. It's a book by a very successful businessman who turned his life literally from rags to riches, hence the subtitle, but he never claims he'll tell you how to be successful in business yourself.

What Mr Paphitis does in this book is describe a quite remarkable life, beginning as a child newly arrived from Cypress and struggling not only with the language barrier but also with dyslexia and having to get through school at a time when those difficulties were very rarely supported. Branded as `thick' he could easily have given up there and then. Of course, we know he's anything but thick and is not only very quick but also very shrewd.

Enter the Dragon does give some rules for business at the end (which are on Theo's website too, so we know these are not the purpose of the book) and if you have an ounce of common sense you'll find yourself agreeing with them. The thing that stands out from this book as the way Theo transformed his life is attitude. He has the tenacity to keep trying and the determination to succeed. He has the sense to cut his losses and not carry them with him into the next venture. Most of all, he embraces his abilities with the key attitude that he can do anything he puts his mind to. We can all do that (within our physical limitations) but how often do we allow ourselves to believe it?

You might not get direct insight to business plans and how to play every move in the game from this book.
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2 of 2 people found the following review helpful
5.0 out of 5 stars the best of the "dragon" books... 14 Sep 2011
By Gcrikey
this is by far the best of the dragon books. theo tells his story, which is incredibly inspiring and gives a better account of how you take on debt to get your company off the ground, as well as how to avoid ridiculous consultant fees etc. why did i prefer this over james caan and duncan's books - quite simply theo doesn't 'advertise' his companies into his life stories - this gives a better overall insight into how to be a successful businessman...
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6 of 7 people found the following review helpful
5.0 out of 5 stars Get to Know Theo! 10 Oct 2010
By Fabrizio Poli VINE VOICE
A great insight into Theo Paphitis from Dragon's Den. I enjoyed learning how he started, about his various ventures and how they developed and also about his family life.
Another great business person that is happily married and not a womanizer. A great role model to follow.
I also enjoyed his simple approach to managing retail stores and how to get them to perform.
Great read and highly recommended!
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1 of 1 people found the following review helpful
4.0 out of 5 stars The underdog stories never disappoint...... 23 July 2011
By kunal
Well this is one product I cant do a pros and cons off, coz this is an altime fav underdog story and a real one too....he is one of the outstanding personalities you would imagine, and hence, this book never disappoints.....
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1 of 1 people found the following review helpful
5.0 out of 5 stars The real dragon 13 April 2010
A fine book, full of genuinely useful business advice and tips, combined with the pleasant wit we have come to expect from this great man.

A wonderful read, highly recommended.
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8 of 10 people found the following review helpful
5.0 out of 5 stars Rags to riches 24 July 2009
The classic rags to riches story. Very down to earth. A really good read. The 12 rules for success at the end is a nice touch.
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4 of 5 people found the following review helpful
3.0 out of 5 stars Good, apart from the football 15 Aug 2010
By Steven
Format:Paperback|Verified Purchase
Let me note that my review is based on a comparison to two other Dragons' Books - by Duncan Bannatyne and James Caan. Compared to the two others I have read, this book seemed less detailed and less desirable to read. At times I questioned why I should read it.

That being said, his account of his 'rags to riches' story from Cyprus to his Contessa, La Senza and Rymans successes, are quite good. He is very frank about one occasion where he takes a gamble, and has to make it work because there is no alternative. There is none of the 'I knew it would work, plain and simple', which is refreshing. That being said, that was a common feature of the other books - which emphasised that they had to work hard to succeed, that luck played no part in their success.

My title, relating to football, is self-explantory. I finished the book today, and I simply had to skip the second chapter on football. The first was painful, the second unbearable. Perhaps if I had the same passion for football as Theo Paphitis, I might have enjoyed these accounts, but I didn't. I think the book could have easily obtained an extra star had it cut these sections down to half the length and focussed more on Dragons' Den.


1) The Accounts are honest and very interesting to read - especially his Lingerie and Stationery businesses (or former businesses in some cases).

2) The football sections are poor, but that might be down to my lack of interest in football.

3) Not as good compared to the other two Dragons' books, for the simple reason that Caan and Bannatyne wrote books that were motivating, entertaining and well-written. This book pales in comparison, but isn't terrible. If I hadn't read the other books, I would have thought better of it.

So as it stands, I would recommend the Bannatyne and Caan books without reservation. Only get this one after you have read those, or get the Meaden one firstly - which I am about to start.
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Most Recent Customer Reviews
4.0 out of 5 stars Another good insight into the world of business
Another Dragon book full of insight.

I have only given 4 stars as I feel Duncan B 's book was more descriptive in terms of his persona and from a point of view in... Read more
Published 13 days ago by M
5.0 out of 5 stars Paul Whittey
Having read a lot if these types if books this book is different, I say that in the fact Theo is demonstrates it is hard work and not just luck that gets him his success. Read more
Published 2 months ago by Paul A. Whittey
5.0 out of 5 stars Enter the Dragon
I read this book whilst on holiday ( a friend lent it to me). I couldn't pu it down I found it more and more interesting as I turned the pages. Read more
Published 2 months ago by terryglobal
4.0 out of 5 stars OK
This is one of the many items purchased by my wife who has since unfortunately died so I don't feel like making any comments. Sorry!
Published 2 months ago by BLACK BESS
5.0 out of 5 stars A book of many parts.
My wife bought me this book over 6 months ago while I was doing a business that was about to fail and it did. Read more
Published 6 months ago by Chukwunedum Obi
4.0 out of 5 stars It is OK
It is OK not too bad.
It is story about writer with some business information.
Overall it is not so bad.
Published 10 months ago by Mr. S. Ahmed
4.0 out of 5 stars Interesting man
An easy read of an interesting man. I might have liked to have known a little more about his family life but respect that he wanted to respect their privacy.
Published 12 months ago by Ms. Janet Haines
2.0 out of 5 stars Read this book i'm still a pauper but he is a few quid richer.
Read this book i'm still a pauper but he is a few quid richer, well done him, shame I wasted my money.
Published 13 months ago by mutly
4.0 out of 5 stars ENJOYABLE ROMP.
It liked it for it's enthusiasm - and it's very easy to read; and romp through it. Put down and don't need to read it again.
Published 13 months ago by dek potter
4.0 out of 5 stars good read
Enjoyable story and very easy reading.
Showed how he made his money and gave us the story of his success
Published 14 months ago by jimmyo
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Popular Highlights

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You don’t need to bring in consultants to find out what is wrong with a business - just ask the staff. They’ll know the answers. That’s all consultants do. &quote;
Highlighted by 14 Kindle users
I firmly believe that most of the answers to problems people have in business are within the organisation itself, &quote;
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If you set people unrealistic targets they will fail and they won’t believe in you again. If you set them targets that they’re unsure about but manage to achieve then they will trust you. &quote;
Highlighted by 8 Kindle users

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