Let me note that my review is based on a comparison to two other Dragons' Books - by Duncan Bannatyne and James Caan. Compared to the two others I have read, this book seemed less detailed and less desirable to read. At times I questioned why I should read it.
That being said, his account of his 'rags to riches' story from Cyprus to his Contessa, La Senza and Rymans successes, are quite good. He is very frank about one occasion where he takes a gamble, and has to make it work because there is no alternative. There is none of the 'I knew it would work, plain and simple', which is refreshing. That being said, that was a common feature of the other books - which emphasised that they had to work hard to succeed, that luck played no part in their success.
My title, relating to football, is self-explantory. I finished the book today, and I simply had to skip the second chapter on football. The first was painful, the second unbearable. Perhaps if I had the same passion for football as Theo Paphitis, I might have enjoyed these accounts, but I didn't. I think the book could have easily obtained an extra star had it cut these sections down to half the length and focussed more on Dragons' Den.
1) The Accounts are honest and very interesting to read - especially his Lingerie and Stationery businesses (or former businesses in some cases).
2) The football sections are poor, but that might be down to my lack of interest in football.
3) Not as good compared to the other two Dragons' books, for the simple reason that Caan and Bannatyne wrote books that were motivating, entertaining and well-written. This book pales in comparison, but isn't terrible. If I hadn't read the other books, I would have thought better of it.
So as it stands, I would recommend the Bannatyne and Caan books without reservation. Only get this one after you have read those, or get the Meaden one firstly - which I am about to start.