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Enter the Dragon [Kindle Edition]

Theo Paphitis
4.3 out of 5 stars  See all reviews (71 customer reviews)

Print List Price: £9.99
Kindle Price: £6.99 includes VAT* & free wireless delivery via Amazon Whispernet
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Sold by: Amazon Media EU S.à r.l.
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Book Description

Classic rags-to-riches story by entrepreneur and Dragons' Den star Theo Paphitis

Theo Paphitis is the outspoken and charismatic star of Dragons' Den who has turned round a string of household names, from Ryman to La Senza, in a high-profile business career that has brought him millions. Now, in his revealing and controversial memoir, he not only takes the reader behind the scenes on Dragons' Den, he explains how he made his fortune. He also provides a masterclass in business methods that will enable anyone who reads this book to learn so much about how they too can improve their business.

In the book, Theo recalls how his family moved to England from Cyprus and how as a poor immigrant, he took whatever jobs he could, starting as a tea boy for Lloyd's. There he began to take the first steps on a career that would net him a fortune. He reveals the methods that took him to the top, and also provides some fascinating insight into the national game from his spell as chairman of Millwall FC. But, above all, this is a book that will provide all readers with the opportunity to learn from one of the nation's most successful businessmen and put his ideas into practice.

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Theo Paphitis tells his story of rags to riches with enthusiasm, sincerity and a surprising lack of resentment. ... you get the impression that he simply picked up what passes for business theory as he went along, mostly from the school of hard knocks and financial necessity. Enter the Dragon does impart practical advice for entrepreneurs, but almost without realising it. ... His enthusiasm and genuine excitement is almost palpable ... this is someone who loves business and loves life. (SPECTATOR BUSINESS)

¿[A] gripping autobiography that charts his inspirational rags-to-riches story ¿ astonishingly frank¿ (DAILY MAIL)

Book Description

The brilliant autobiography, packed with fascinating business advice and tips, of Dragons' Den star Theo Paphitis

Product details

  • Format: Kindle Edition
  • File Size: 2460 KB
  • Print Length: 288 pages
  • Publisher: Orion (10 Jun. 2010)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B003TO5AJK
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (71 customer reviews)
  • Amazon Bestsellers Rank: #73,833 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
11 of 11 people found the following review helpful
5.0 out of 5 stars Superbly entertaining and very intresting. 9 July 2008
I began reading the first chapter whilst in a book store waiting for my girlfriend to get her books and pay.

From the first chapter I was drawn into the humor of Theo and appreciated his slightly wry look on things, having been a fan of his from the Dragons Den I immediately order the book and read it in less than two weeks.

The book chapters his life from a baby in Cyprus right through to the present where he is maintaining his multi million pound business empire.

When you follow the book through, you can see the step by step choices he made in his money making decisions and how he actually became a multi-millionaire despite being acutely Dyslexic.

All in all this book ticks two category's, one its a good read and two its a good learning tool.

My suggestion, buy this book.

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4 of 4 people found the following review helpful
4.0 out of 5 stars It's all about the right attitude 22 May 2012
Format:Paperback|Verified Purchase
The story of the football obsessed (and I mean obsessed!) dragon and how he turned his life around. Well, where to begin a review? With other reviews, I think. Some people have slated this book for not being the business book they somehow thought it was. I have to disagree with them completely. Enter the Dragon is not billed as a business book. It's a book by a very successful businessman who turned his life literally from rags to riches, hence the subtitle, but he never claims he'll tell you how to be successful in business yourself.

What Mr Paphitis does in this book is describe a quite remarkable life, beginning as a child newly arrived from Cypress and struggling not only with the language barrier but also with dyslexia and having to get through school at a time when those difficulties were very rarely supported. Branded as `thick' he could easily have given up there and then. Of course, we know he's anything but thick and is not only very quick but also very shrewd.

Enter the Dragon does give some rules for business at the end (which are on Theo's website too, so we know these are not the purpose of the book) and if you have an ounce of common sense you'll find yourself agreeing with them. The thing that stands out from this book as the way Theo transformed his life is attitude. He has the tenacity to keep trying and the determination to succeed. He has the sense to cut his losses and not carry them with him into the next venture. Most of all, he embraces his abilities with the key attitude that he can do anything he puts his mind to. We can all do that (within our physical limitations) but how often do we allow ourselves to believe it?

You might not get direct insight to business plans and how to play every move in the game from this book.
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14 of 15 people found the following review helpful
4.0 out of 5 stars Motivated and inspired by 'Enter the Dragon' 16 Jun. 2008
I have read 'Enter the Dragon', and I have found it very motivating.

I bought the book by chance, but I am delighted that I've invested in it.

My highlights in 'Enter the Dragon':

Whilst reading I could not resist the urge to highlight (literally) certain key points which I feel that I must personally address in my life. They are as follow:

1. To reach success you need to be willing to work very hard. We all know this, but through this book the writer redefined 'working hard' for me. I think I knew that I could work harder, and I feel this point has kicked me under the back side a bit.

2. Brake society's mould and be a 'doer'!: Through this book Theo's life's story made me see and example of someone getting out there, taking the responsibility and DO IT! For me personally the challenge is going to be getting rid of my salary mentality.

3. Talk to the people on the floor! I absolutely agree with his view that the members of staff on the floor will be able to give you the answer. One would have to ask them all and be able to fit the pieces they disclose together to get the true picture, but in the end they collectively have the answers. But the real point in this is that you should talk to all the people!

4. 'Have walking the street money'. Need I say more. I will be working on this. I have learned a lot about carrying a bank guaranteed check with you, and the way people's minds work then they smell the king (or was that cash?).

In his book Theo manages to place challenges that he faced in life and business into context when it comes to family responsibilities. It is great to see that business men are human as well, I can also achieve it!

Thanks for a great book.
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6 of 6 people found the following review helpful
Well written, informative, honest and an account that told a story of how success is more than luck but is more about hard work, calculated risks and a positive attitude. Above all else I was left liking the actual person. A great read.
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3 of 3 people found the following review helpful
4.0 out of 5 stars The underdog stories never disappoint...... 23 July 2011
By kunal
Well this is one product I cant do a pros and cons off, coz this is an altime fav underdog story and a real one too....he is one of the outstanding personalities you would imagine, and hence, this book never disappoints.....
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8 of 9 people found the following review helpful
5.0 out of 5 stars Get to Know Theo! 10 Oct. 2010
By Fabrizio Poli VINE VOICE
A great insight into Theo Paphitis from Dragon's Den. I enjoyed learning how he started, about his various ventures and how they developed and also about his family life.
Another great business person that is happily married and not a womanizer. A great role model to follow.
I also enjoyed his simple approach to managing retail stores and how to get them to perform.
Great read and highly recommended!
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