There has been plenty written about consumerism and why we spend, but this is the first time I've seen it explored in evolutionary terms. It's an interesting theory, that our somewhat irrational consumer habits are the result of ancient survival mechanisms. In order to create more a sustainable future, we need to learn to recognise enough when we see it, and evolve a stop button.
The book's much broader than that, our hunting and gathering instincts are more of a recurring theme along the way as John Naish tackles a range of issues, including our pursuit of more food, more information, and more work. He draws on a range of trends, observations and research, and also seeks out relevant experts to interview.
Each chapter concludes with practical suggestions for finding the elusive 'enough' point - the point at which further increase makes no difference to our wellbeing, and these are original and practical.
John Naish writes with flair and a sense of humour, and cheerfully admits he hasn't got all the answers. There's plenty you'll have heard before if you've done much reading on simplicity and consumerism, but Naish has an unusual perspective and a very readable style, and Enough has much to recommend it.