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Engaging Leadership: Three Agendas for Sustaining Achievement [Hardcover]

Didier Marlier , Chris Parker , Mobilizing Teams International
4.9 out of 5 stars  See all reviews (10 customer reviews)
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Book Description

12 Mar 2009 0230577520 978-0230577527
This book is the first written by practitioners on how to engage large number of people (Leadership Engagement Process) into radical changes whilst minimizing time wasted in politics, anxiety, negative stories and other internal battles. It is exceptionally well documented and based on some of the latest discoveries and thinking in strategic marketing, leadership, neurology and psychology.

Using their experience with prestigious clients such as BASF, DSM, Fidal, Freshfields-Bruckhaus& Deringer, KPMG-Meijburg, LEGO, McAfee, Nokia, Oracle, Pearson, Rhodia or Royal Bank of Scotland, ex-IMD and Nyenrode professors Chris Parker and Didier Marlier describe a clear process of how to combine the intellectual (Logos), behavioural (Ethos) and emotional (Pathos) agendas in order to rapidly and decisively engage people into large scale change. The book has deliberately been kept short and lively, written in a provocative and unusual style.


Product details

  • Hardcover: 176 pages
  • Publisher: Palgrave Macmillan (12 Mar 2009)
  • Language: English
  • ISBN-10: 0230577520
  • ISBN-13: 978-0230577527
  • Product Dimensions: 16.2 x 1.7 x 23.8 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Bestsellers Rank: 640,903 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review



'Short, to the point and politically incorrect, this book is also very deep and well documented. Engaging Leadership is the best recipe book on how to engage large numbers of people into a new direction.' - Michel Abitbol, CEO 'Elle et Lui Group', Rio de Janeiro (Brazil)

'Chris and Didier share their deep experience with their incomparable, provocative and politically incorrect style. The result is a must have for all leaders involved into large scale changes. As a leader, I have always been convinced that I had to work on more than the sole rationale and intellectual agenda. This book provides concretes examples and recipes for leaders on how to use also their personal style (behavioural agenda) and passion/belief (emotional agenda) to successfully engage their whole organization into deep changes.' - Peter Baltussen, CEO Commercial Bank Dubai

'A must-read book for executives looking for personal insights and practical advice on how to engage, transform and win. A real wake-up call for executives (and parents!) - Skilfully written and full of personal insights and practical advice.' - Simon Beresford-Wylie, CEO Nokia Siemens Networks

'This book clearly shows how to link strategy and leadership with the engagement of followers. A must read for any leader about to engage in a major change journey!' - Jean-Pierre Clamadieu, CEO of Rhodia

'Smart people are a privilege to lead. They are also very challenging… Engaging Leadership provides exceptional hints on how to successfully direct such sensitive and smart followers.' - Mike Dalton, President, McAfee EMEA

'Finally a book which got rid of strategy and psychology jargons. It 'speaks business' to business people!' - Pedro Farah, Vice President Finance, EMEA, DELL Inc

'Chris and Didier share here the summary of their work with some of the world's leading firms in their respective fields. They demonstrate how successful leaders work through rationale, style and emotions to engage people towards a new and shared vision.' - Jean Claude Larréché, Alfred Heineken Professor of Marketing at Insead and author of the best selling book The Momentum Effect

'Parker and Marlier's prolific book has undeniably useful insights on how to lead people and how to guide behaviors especially in times of major change.' - Konstantin Mettenheiner, Senior Partner Freshfields, Bruckhaus& Deringer

'This book, based on years of experience with executives from many companies and industries, provides us with valuable practical insight on how to change our own and others' behaviors in order to accelerate implementation, develop new skills and of the value and how of strategy. It succeeds in addressing key burning issues for practicing managers.' - Juan Rada, Senior Vice president Public Sector and Education Business Unit. Oracle Corporation Europe

'This book shows that, whether in Africa, North or South America, Asia, Europe or Australasia, the fundamentals of running a business and engaging humans are the same.' - Dr. Jose Carlos Ribeiro, Principal Partner of Ribeiro& Barreto Advogados

'This book provides practical insights on leadership and behavior. It will be helpful in accelerating the implementation of an authentic inspiring leadership style by gaining more personal insights and developing your skills.' - Feike Sijbesma, CEO Royal DSM NV

'This groundbreaking book is the first one that precisely describes how to build bridges between the "intellectually compelling" and the "emotionally engaging". A must have for all leaders!' - Tom de Swaan, Chairman of the Supervisory Board of Van Lanschot Bankiers

'Engaging leadership succeeds in demonstrating the critical importance for leaders to work on three motivational fronts at the same time: they must be intellectually clear and convincing, their acts must support and exemplify the strategic intent and they must be able to create the conditions for success by building a strong emotional agenda.' - Arthur Yeung, Associate Dean and Philips Chair Professor of HRM, CEIBS, Ex-CHO, Acer Group

'This book is concise, exceptionally well documented and written in a lively provocative style.' - Business Executive, August 2009

Book Description

This is the first management book to describe with numerous original examples, how successful leaders combine 'the three agendas' of strategy, leadership and followers' engagement

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Front Cover | Copyright | Table of Contents | Excerpt | Index
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1 of 1 people found the following review helpful
4.0 out of 5 stars Communication is everything! 2 Sep 2009
Format:Hardcover
Communication is everything.How many time do we have to say it?? probably until we finally start applying it ourselves.
Didier and Chris takes us through some great examples of the real world where communication has completely failed, and succintly demonstrate how little was needed to establish the much needed dialogue. An engaging read (sorry couldn't help myself)that gets to the point where neither author try to show off their obvious talent and knowledge. I just wonder if Didier is still a good skier :-)
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5.0 out of 5 stars Timely, authentic and practical 16 Aug 2009
Format:Hardcover
As a management consultant heavily engaged in leadership development work I read a lot of such books. Marlier and Parker's timely book is outstanding and should be read by all those interested in management. It provides hope for all those that despair of the value-destroying behaviors so manifest in current management practice.

Containing just the minimum necessary theoretical framework, the book is above all the authentic reflection of what really happens inside organizations. Marlier and Parker ruthlessly expose the common mistakes of senior managers: the thoughtless behaviors, actions or words that achieve the exact opposite of what is desired. They contrast these stories with examples where wiser executives have achieved outstanding results. As they say, "Behaviors create and destroy financial value every day in business".

If you want to create real value for your organization, there is really no alternative to "engaging leadership". You can't do it all yourself, and you won't be successful coercing, bribing or browbeating your followers for long. How else can you succeed than through engaging your followers to be as passionate and committed as you are yourself?

Here are the principles of leadership engagement according to Marlier and Parker:

- We are here to co-create, [...]

- We are interested in your questions and concerns, as well as your creativity and ideas.

- Our style will match our message.

- We need your total engagement, not just blind obedience.

This is of course radically different to the "do as I say" style of leadership actually practiced by so many managers, in spite of their protestations (and perhaps even beliefs) to the contrary. Marlier and Parker analyse why in reality managers find it so difficult to be engaging (listing the eight misconceptions about the leadership engagement process) and provide practical guidance for how to make it work.

The book is timely since I believe we are in the midst of a slow evolution towards "engaging leadership" becoming the dominant style for successful managers. It is a pre-requisite to success in a workplace increasingly populated by Generation Y and by the rejection of an exclusive focus on short-term shareholder return in favor of balancing the needs of all stakeholders over the longer term. Executives no longer monopolise information and good ideas arise at all levels. Under these circumstances a "command and control" leadership style is wrong-headed and (in all except short-term emergencies) is doomed to produce mediocre results at best, if not actual failure.

Disclosure: I have worked professionally with Didier Marlier. I have a very high respect for his ability to assist executives in their leadership challenges.
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5.0 out of 5 stars Refreshing 27 May 2009
Format:Hardcover
A very good book. The field of leadership is expanded each year with more and more titles, which makes it ever more rare to find a new book that successfully achieves a new perspective. This book achieves this and is both easy to read, engaging and genuinely useful. There is good depth to the ideas and concepts, which are all comprehensively referenced - a very helpful aid that is often left out by other authors in this field. This is combined with an excellent breadth of coverage, which includes organisational behaviour, business leadership, strategy and sports. There is a steady flow of excellent examples, case studies and personal experiences, all of which are well chosen, succinctly reinforce their ideas, and inspire. The wide ranging scope of the book is neatly linked around some simple and very sound concepts, and written in a very engaging and easy to read style. The core concept of Logos, Ethos and Pathos is excellent. Complex ideas are made simple, and the result is an inspiring, wide ranging yet pragmatic guide to organisational leadership in our current age of constant change, uncertainty and challenge. I particularly liked the consistent linkage of ideas back to the real world and business, the succinct conclusions and emphasis on 'how you can do this'. The authors clearly bring their hearts as well as their heads to their work, and this well written book, so mine were both engaged as I read it. The book has a global view on business and organisational life, but is written in a European style, which I think brings a different perspective to the American authorship that often dominates the business leadership shelves. Recommended, especially for anyone who needs a concise, practical and inspiring guide to not just surviving. but thriving and delivering results at any level as an organisational leader.
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Most Recent Customer Reviews
5.0 out of 5 stars Practical advice to modern leaders
"Strategies are [...] no longer a competitive advantage in today and tomorrow's knowledge economy and global, interlinked 'flat world'. The Holy Grail [... Read more
Published on 15 Jun 2009 by Tommi Juusela
5.0 out of 5 stars excellent read
Not only did I read it in one go, the content is outstanding,very relevant and in my view spot on.
My compliments and a big thank you for summarizing my daily corporate life... Read more
Published on 12 May 2009 by Robert Bram Polet
5.0 out of 5 stars Inspiring, concise and refreshing book on engaging Leadership
I found this book `Engaging Leadership' written by Didier Marlier and Chris Parker very refreshing and interesting. Read more
Published on 4 May 2009 by Ivo Knottnerus
5.0 out of 5 stars Exciting!
Great book! Compact, and not at all usual, guide for anybody in business or even in junior basketball coaching to look for insights and practical help in building the winning... Read more
Published on 4 May 2009 by J. Vare
5.0 out of 5 stars Engaging Book
What a breath of fresh air! "Engaging Leadership" reads like a conversation with the authors, informal, enlightening and indeed engaging. Read more
Published on 30 April 2009 by F. L. P. Souza
5.0 out of 5 stars A timely tonic
This book is a useful addition to the crowded market of literature on leadership, striking a balance between formal, evidence-based assertion and a digestible, engaging style. Read more
Published on 24 April 2009 by Richard McDonald
5.0 out of 5 stars Balanced, Compelling and Insightful
The way in which 'Engaging Leadership' addresses in equal measure 'logos' (intellectual or strategic agenda), 'ethos' (style or behavioural agenda) and 'pathos' (emotional agenda)... Read more
Published on 24 Mar 2009 by N. MCDONAGH
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