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The End of Overeating: Taking Control of the Insatiable American Appetite
 
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The End of Overeating: Taking Control of the Insatiable American Appetite [Hardcover]

David A. Kessler
4.3 out of 5 stars  See all reviews (7 customer reviews)

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Product details

  • Hardcover: 320 pages
  • Publisher: Rodale Press; 1 edition (27 April 2009)
  • Language English
  • ISBN-10: 1605297852
  • ISBN-13: 978-1605297859
  • Product Dimensions: 23 x 16.5 x 2.8 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 411,034 in Books (See Top 100 in Books)

More About the Author

David Kessler
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Product Description

Product Description

Most of us know what it feels like to fall under the spell of food when one slice of pizza turns into half a pie, or a handful of chips leads to an empty bag. But it s harder to understand why we can't seem to stop eating even when we know better. When we want so badly to say "no," why do we continue to reach for food?
 
Dr. David Kessler, the dynamic former FDA commissioner who reinvented the food label and tackled the tobacco industry, now reveals how the food industry has hijacked the brains of millions of Americans. The result? America s number-one public health issue. Dr. Kessler cracks the code of overeating by explaining how our bodies and minds are changed when we consume foods that contain sugar, fat, and salt. Food manufacturers create products by manipulating these ingredients to stimulate our appetites, setting in motion a cycle of desire and consumption that ends with a nation of overeaters. The End of Overeating explains for the first time why it is exceptionally difficult to resist certain foods and why it s so easy to overindulge.
 
Dr. Kessler met with top scientists, physicians, and food industry insiders. The End of Overeating uncovers the shocking facts about how we lost control over our eating habits and how we can get it back. Dr. Kessler presents groundbreaking research, along with what is sure to be a controversial view inside the industry that continues to feed a nation of overeaters from popular brand manufacturers to advertisers, chain restaurants, and fast food franchises.
 
For the millions of people struggling with weight as well as for those of us who simply don't understand why we can't seem to stop eating our favorite foods, Dr. Kessler s cutting-edge investigation offers new insights and helpful tools to help us find a solution.
 
There has never been a more thorough, compelling, or in-depth analysis of why we eat the way we do.

About the Author

DAVID A. KESSLER, MD, served as commissioner of the US Food and Drug Administration under presidents George H. W. Bush and Bill Clinton. He is a pediatrician and has been the dean of the medical schools at Yale and the University of California, San Francisco. A graduate of Amherst College, the University of Chicago Law School, and Harvard Medical School, Dr. Kessler is the father of two and lives with his wife in California.


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Customer Reviews

7 Reviews
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Average Customer Review
4.3 out of 5 stars (7 customer reviews)
 
 
 
 
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14 of 14 people found the following review helpful:
5.0 out of 5 stars The best book on overeating I have read, 7 Aug 2009
This review is from: The End of Overeating: Taking Control of the Insatiable American Appetite (Hardcover)
This is not a traditional diet or self help book and reading it properly requires some brain activity and concentration. The book is essentially divided into three parts. The first part explains why combinations of sugar, fat and salt can be addictive (high school level biology helps here). The second part explains how the food industry conspires to make us eat these addictive foods in ways our parents or grandparents never had to contend with (and I agree with the person who said don't read this when you are hungry as many of the descriptions sound absolutely lush). The third part brings together all of the latest scientific research and thinking on breaking addictions and changing behaviours. Most diet books focus on one of these methods for example many books use principles from CBT and some may use hypnotherapy. This book explains all of the current thinking so if you want help you can choose which method/s you think will work for you and redirect yourself to say an online CBT course.
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9 of 9 people found the following review helpful:
4.0 out of 5 stars Empowering, 24 July 2009
This review is from: The End of Overeating: Taking Control of the Insatiable American Appetite (Hardcover)
Kessler's book lays out a compelling argument for how some in the food industry are developing foods not to nourish or satisfy our basic needs but rather to trigger compulsive overeating. His analogy to the tobacco industry is convincing. While many people may persist in the belief that people get fat because they're either lazy or greedy, Kessler accurately argues that the chemistry of some types of food, i.e. its fat, sugar and/or salt content, set many people up, in spite of their best intentions, for binge eating.

This isn't a diet, but the information in this book may be enough to empower many people in their battle against the bulge. Highly recommended.
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7 of 9 people found the following review helpful:
5.0 out of 5 stars The Food Industry's Greed and Congress's Complicity Are Undermining Your Health and That of Your Family, 7 July 2009
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Donald Mitchell "Jesus Loves You!" (Thanks for Providing My Reviews over 110,000 Helpful Votes Globally) - See all my reviews
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This review is from: The End of Overeating: Taking Control of the Insatiable American Appetite (Hardcover)

"For the love of money is a root of all sorts of evil, and some by longing for it have wandered away from the faith and pierced themselves with many griefs." -- 1 Timothy 6:10

Anyone who reads this book should be outraged at the food industry and the people in Congress who protect them!

In 1906 Upton Sinclair wrote the The Jungle which exposed the bad practices in the meatpacking industry. As a result, consumers woke up and demanded reform. I hope that Dr. David Kessler's book, The End of Overeating, will have the same effect.

As I read this book, I was also reminded of how tobacco executives used to spike their products to make them more addictive while testifying in public that no one could ever be addicted to tobacco.

I did a lot of consulting for food manufacturers and restaurant companies as a young consultant. That experience made me complacent about thinking that I knew about industry practices. What Dr. Kessler shares here shocked me in terms of how much has been learned about how to make food addictive, especially by using the kinds of foods that will make a person obese and subject to many serious diseases.

I think the most important part of this book comes on pages 247 and 248 where Dr. Kessler proposes these important reforms:

1. Restaurants list the calorie counts of every item on their menus.

2. All food products should list on their labels in a prominent way the percentage of added sugars, refined carbohydrates, and fats that are in the item.

3. A well-funded public education program should describe the unhealthy consequences of eating food loaded with extra sugar, fat, and salt.

4. Food marketing should be monitored and exposed where makers of products are attempting to create addictions.

The book begins by explaining based on scientific studies how we crave added fat, sugar, and salt. Dr. Kessler then explains how the food industry seeks to orchestrate those ingredients to make products irresistible. He goes on to show with other studies how combining those ingredients in the right way creates an unhealthy addiction to consuming ever-increasing quantities of those foods. From there, he explains how other addictions are overcome and what the lessons are for overeating. Next, he describes six potential ways to change your behaviors so that you can withdraw from addictive and compulsive eating (whether you are overweight or not). Finally, he talks about the public policy issues.

Go tell someone about this book the next time you find yourself being attracted to an unhealthy food. Your outrage will help distract you from harmful eating.

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