Synopsis
In this work, Ohmae argues that not only have nation states lost their ability to control exchange rates and protect their currencies, but because they no longer generate real economic activity, they have forfeited their role as critical participants in the global economy. Ohmae contends that five great forces - communication, corporation, customers, capital and currencies - have usurped the economic power once held by the nation state. He explains how communications control the movement of capital and corporations across national borders, how demanding consumers determine the flow of goods and services, and how harmful governmental policies are increasingly disciplined by the actions of informed consumers, profit-seeking corporations, and currency markets. The result, Ohmae claims, has been the rise of the region state, the natural economic zones that have emerged, for example, between Hong Kong and the Chinese mainland. Ohmae argues that to establish a presence within these regional markets, corporations must jettison their "country strategies" and instead focus on special strategies for particular regions.

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Most Helpful Customer Reviews   Clear and concise, 17 Jan 2007 By  Robert Lauder "r_lauder" (Coventry, UK) - See all my reviews    This goes beyond the description of why governments are obsolete in the age of globalisation, and suggests an alternative of federated regions competing to offer the best conditions for free trade. This will bring greater economic growth than keeping globally competitive industries and regions as cash cows made to pay for the economically uncompetitive special-interest sectors of a country. I found this interestingly suggests a return to bioregionalism, as Ohmae argues against the 'artificial' nation state as an artifact, but suggests regions of 5 to 20 millions as a suitable size for a single distribution network, being large enough to be worth targeting and small enough to avoid diffusion and duplication in the marketing structures that cater to it. The downsides are the fact that the descriptions are obviously dated by now, and the poor quality reproduction of the few diagrams in one chapter.  Comment | Permalink | Was this review helpful to you? (Report this) › See all customer reviews...		Search Customer Reviews Only search this product's reviews

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