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“…argues cogently that what sponsors are doing is not, as many still believe, distributing patronage, but buying and exploitable marketing property.” (Admap, April 2004)
“…argues cogently that what sponsors are doing is not, as many still believe, distributing patronage, but buying and exploitable marketing property.” (Admap, April 2004)
"...a valuable challenge to assumptions..." (Research, January 2004)
Review
“…argues cogently that what sponsors are doing is not, as many still believe, distributing patronage, but buying and exploitable marketing property.” (Admap, April 2004)
"...a valuable challenge to assumptions..." (Research, January 2004)
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Inside This Book
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First Sentence
The vast majority of people in the advertising business-and by that I mean agencies more than anything else-define an ad as a 30-second commercial. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
The vast majority of people in the advertising business-and by that I mean agencies more than anything else-define an ad as a 30-second commercial. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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