This book contains all you need to know upon starting embroidery.
The first section covers the basics of materials, needles, and threads, and the following chapters show both illustrations and photographs of every stitch you may have heard of, and then some - to give you an idea both of how to perform the stitch, and what the finished stitch actually looks like. (Which I found extremely useful.)
There are inspiring sections on more advanced features for finished projects, such as the use of modelling clay, beads, metallic threads, and machining, as well as how to achieve certain looks and feels for more effective final products.
I would recommend this book to anyone who needs an idea of how to start - it gives a solid foundation from which to go ahead and create your own masterpieces.