Bought this guitar from amazon almost 2 years ago as my first electric guitar, and I have to say it did fantastically and is still playing just like it did 2 years ago.
Build- being an imitation product of a Fender Strat it's surprisingly good quality, and much better than some other imitations I have come across, though expect anything near a 'proper' guitar like an original strat, or low end Ibanez for example. The floating bridge however does seem to absolutely ruin the tuning of the guitar.
Playability- the fretboard is a little clunky making it rather difficult to get some of the faster licks you might want in. However from a beginner perspective, that is a plus, as it forces careful technique.
Amp- this is literally a practice amp and nothing else, it has no features, no positives e.g. the distortion can't even manage a single wispy artificial harmonic. It does a simple job, at an average level.
Accessories- can't complain about these they are all fine apart from that the bag affords absolutely no protection to your guitar, the teaching cd is pointless and barely scrapes the surface of guitar playing, considering the vast amount of info available on the net.
Overall 3/5, a good choice as a beginning guitar, but you will need to switch as you demand more from your playing.