The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential. (Sir Richard Branson, Founder Of The Virgin Group )
Read this book to create a company as enchanting as Apple. (Steve Wozniak, Co-Founder Of Apple )
Informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs. (Kirkus
About the Author
Guy Kawasaki is a venture capitalist, serial entrepreneur and the author of nine books, including the bestseller The Art of the Start
and Reality Check
. Previously he was an Apple Fellow at Apple Computer, Inc and worked on the launch of the original Macintosh in the mid 1980s.