Read this book to create a company as enchanting as Apple. (Steve Wozniak, co-founder of Apple)
Informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs. (Kirkus)
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Dull. Dully written. Meh! Wanted to like it, really couldn't keep on reading it.... Very disappointing all round. Sorry, Guy!Published on 26 Oct. 2013 by Lucy Pearce
In this book you can find what enchantment means to Guy. The entire book is about it. This book wasn't neccesaryPublished on 26 Aug. 2013 by Nora
I read this over the new year period as I was interested to improve my Client Service skills but found it had limited flow. Read morePublished on 20 Jan. 2013 by Chris Street
Firstly, I should start by saying I bought this book because it was on the reading list for a degree course, it's not something I chose to read myself. Read morePublished on 22 Aug. 2012 by Wingless Angel
"They are joined one to another,
They stick together and cannot be parted." -- Job 41:17 (NKJV)
Enchantment is Guy Kawasaki's extension of Robert Cialdini's... Read more
Guy's style is simple, hugely interesting, honest, and loaded with stories we can all relate to. In typical 'Apple Fashion' Enchantment sets out some easy to follow rules that will... Read morePublished on 17 Oct. 2011 by Sneaky
I bought this book after hearing Guy speak at the Entrepreneurial Thought Leaders Seminar (Stanford University). He is an engaging speaker. Very smart, and insightful. Read morePublished on 2 Sept. 2011 by K. Gill
Guy Kawasaki always delivers the goods and Enchantment is no exception.
Well written and put together, this book is a must for everyone who wants to enchant. Read more
Excellent manifesto on how to make your business successful by applying the likability, trustworthiness, and a great cause pillars. Well worth the readPublished on 13 Aug. 2011 by edgeC