Purchased this keyboard for 2 reasons:
Firstly because my old keyboard was seriously beginning to bug me
and Secondly because I want to become more involved in PC gaming.
( On a side note I bought this on Thursday, delivered by Saturday. Very happy with that ).
This keyboard fills all the gaps I had for a new keyboard.
It is easy to use, the keys are relatively well set out (A few keys could of been made bigger or placed better but I'll get used to it ), the side-pad, for lack of a better name, is great for gaming though clearly suited for FPS's meaning my adventures on WoW aren't affected as much ;) It is also extremely good looking. The lights underneath the keys go from blue to orange to red the more you type and so looking at the keyboard has never been so much fun :)
Basically, it's a great little keyboard for a great little price. From a few reviews I've seen on other 'Emprex' products they seem to make good products through the whole range so bravo to them for not skimping on quality. Highly recommended to anyone looking to get a good gaming-centric keyboard but who don't feel like spending a stupid amount of money on it.