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Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Unabridged)
 
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Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Unabridged) [Audio Download]

by Josh Bernoff (Author, Narrator), Ted Schadler (Author)
5.0 out of 5 stars  See all reviews (3 customer reviews)
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Product details

  • Audio Download
  • Listening Length: 6 hours and 43 minutes
  • Program Type: Audiobook
  • Version: Unabridged
  • Publisher: Gildan Media, LLC
  • Audible Release Date: 14 Sep 2010
  • Language: English
  • ASIN: B004351OP8
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)

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Product Description

Is your company empowered for success?

You know it's happening within your organization. Your people - using low-cost, accessible technology - are connecting with customers and building innovative new solutions. But who are these creative problem solvers? How can you lead them? How can you be one? We call them HEROes: highly empowered and resourceful operatives. Your company needs them because, in the age of twitter, iPhones, Facebook, YouTube, and an ever-evolving torrent of web information, your customers now step up to the counter armed with more data and access than ever before - often overmatching your team.

In Empowered, Forrester's Josh Bernoff - coauthor of the pioneering book Groundswell - and Ted Schadler explain how to transform your company by unleashing the force of HEROes.

The truth is, a third of your information workers already use commonly available technologies that your company does not sanction. Empowered gives you a prescription for embracing this covert innovation. At the heart of a HERO-powered business is a new pact between these employees, company managers, and IT: HEROes build new solutions to meet customer needs, management sets clear rules while encouraging experimentation, and IT expands its role to both support and secure these business solutions.

Fueled by data from Forrester Research, Empowered is packed with the business tools and information necessary to move your organization several steps ahead of the competition:

  • Statistical analysis of the 16 percent of customers who account for 80 percent of online influence
  • The HERO index: a scorecard of the industries and departments with the most - and the fewest - HEROes
  • The game plan for IT's new role as a key partner in technology empowerment throughout the company
  • Dozens of case studies and examples from firms in every industry, from retail to business services

©2010 Josh Bernoff, Ted Schadler; (P)2010 Gildan Media Corp

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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Hardcover|Amazon Verified Purchase
This book is an absolute must for any business or anybody looking for a challenge of change in their career. It's opened my eyes to new ways of working and has made me realise my talents may lie elsewhere. It has also made me aware of the power and beauty of social media.

It's well written and there are some great examples and stories, the key to all good communications.

Buy it, read it and make a change to your life.
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1 of 1 people found the following review helpful
Empowered 7 Jan 2011
Format:Hardcover
A top read! Extremely informative book - telling you through examples an important message; now that your custmomrs are empowered through social media and connectedness - your staff need to be as well to speak with them. Load of case studies of firms doing this well now - both big and small.
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1 of 1 people found the following review helpful
By Rolf Dobelli TOP 500 REVIEWER
Format:Hardcover
In his previous book Groundswell, Josh Bernoff defined strategies for engaging customers on Twitter, blogs and other online social technologies. Since then, a growing number of businesses have connected with their customers using these online tools. But what effect does that engagement have on companies? And what "management challenge" does this new trend present? In this book, Bernoff and his Forrester Research colleague Ted Schadler examine these pressing questions. With great precision and enthusiasm, they detail why and how companies should change the way they run to "unleash" their employees' technological potential, so they can reach out to customers and solve their problems. getAbstract recommends Bernoff and Schadler's book to all managers and marketing professionals. Its concepts and strategies are vital knowledge for modern businesses.
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