- Hardcover: 358 pages
- Publisher: Clarendon Press; illustrated edition edition (27 May 1993)
- Language English
- ISBN-10: 0198521812
- ISBN-13: 978-0198521815
- Product Dimensions: 23.6 x 16.4 x 2.6 cm
- Amazon Bestsellers Rank: 2,718,613 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
A long-awaited and critical review of a key topic, this book shows how different empirical approaches to the study of social representations are viable and can be complementary. Empirical examples of the analysis of particular social representations - from museums to new technology - are included. The ten chapters in the first half of the book present the key arguments concerning the relationship between the theory and methods. The second half looks at a wide variety of research topics. Of central concern to all the topics are the circumstances under which one can be certain of having described a social representation. The answer lies in the use of multivariate statistical analysis, the use of which is clearly explained.
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